Tourism industry gathers in Manly to discuss solutions to the economic crisis


Senior members of the Australian tourism industry will meet at the International College of Management, Sydney (ICMS) in Manly this Saturday for the Australasian Economic Travel and Tourism Resilience Forum.

The Forum will bring to together some of the best minds in the industry to develop action plans to bolster the industry in light of the current economic crisis.

Head of Tourism Management at ICMS, Simon Pawson, will be speaking at the Forum on education and training’s role in keeping the industry buoyant, by increasing the industry’s talent pool and teaching tomorrow’s tourism leaders sustainable business practices.

“We’ve been happy to jump on board both as the host venue and to lead some of the discussions as we believe quite passionately in looking at how the industry needs to grow not only in the current climate but well into the future,” he said.

“While there’s has been a lot of doom and gloom reported, there are some clear opportunities such as attracting new talent into the industry.

“For example we’re now receiving applications from school leavers that would have followed careers in finance but are now looking at alternatives such as tourism management because of the downturn. We should use this time to attract highly-capable, fresh talent into the sector who will help build the industry over the coming years.

“We also have an untapped asset in our indigenous communities that can be leveraged with education and training and greater industry and government support. Experiencing our indigenous people is a huge draw card for international tourists to Australia and we need to increase participation of our indigenous people working in the industry,” he said.

Mr Pawson said while he believed any impact of the downturn on tourism education and training services would be minimal, ongoing instability had changed the way tourism management was being taught.

“Since events like September 11 and the Asian Tsunami we’re increasingly teaching students about the importance of crisis management and business sustainability. The students we are teaching now, some of whom will also be participating in the Forum, are good thinkers and are learning from what’s happening in the industry now which will leave them well-equipped to handle issues in the future.”

What :            The Australasian Economic Travel and Tourism Resilience Forum
When:            9 am – 5 pm, Saturday 6 December 2008
Where:           International College of Management, Sydney, 151 Darley Road, Manly NSW 2095

Source = International College of Management
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