Confex goes Underground to attract a new kind of buyer


Branded NewsletterInternational Confex will be running a new advertising campaign especially targeted at London commuters.

From 29 January until 11 February, the London Underground will be displaying Confex’s new adverts which feature the lead, “You have an event…see the face of things to come at Confex.”

Onlookers are also encouraged to log onto the Confex website where they can register and attend the exhibition for free.

“We want to attract new buyers to our show who might not realise they are part of our industry; the marketing executive who is responsible for booking an exhibition stand, the PA who has to source venues for meetings, or even the HR Manager who organises the client Christmas party,” said Kate Disley, Marketing Manager fro International Confex.

“We are activity trying to increase visitor numbers; through our strategic marketing and PR campaigns we believe we are speaking to a wider audience which can only benefit the industry as a whole,” Ms. Disley added.

Source = e-Travel Blackboard: Z.Z
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