Brand USA announces Australian Winner of its latest incentive
Brand USA, in partnership with Delta Air Lines and Virgin Australia, has revealed the Australian winner of its largest and most successful trade incentive to date – Big Badge Bonanza.
Designed to celebrate 16 new specialist badges on its official training site – the USA Discovery Program, Brand USA asked agents to compete for the chance to win a trip for two to any US cities on the Delta Air Lines network. 522 new users signed up for the Discovery Program training site across Australia and New Zealand, with a total of 5047 individual badge completions across both markets – an incremental increase of 56 per cent as a direct result of the incentive.
The lucky winner is Nichole Hammer from Escape Travel in Bendigo, Victoria. Delighted at her win, Nichole says: “I really enjoyed working through the USA Discovery Program. I have always had a special place for the states in my heart, but with my newly found knowledge I can now sell the states with confidence. It was such a surprise to have been called to say I won the major prize; I’m having fun planning my next trip – I’m thinking of visiting a couple of the southern states.”
The USA Discovery Program is an innovative and interactive online training course that provides travel agents with the knowledge and skills needed to more effectively book trips to the USA. The incentive ran for two months and in order to qualify, agents were required to register and complete any five badges to gain an entry. Each additional badge completed gave agents a bonus entry into the draw to win.
The training program included different modules such as regions or experiences enabling agents to learn even more about the diverse destinations and experiences available for travellers across the USA. The addition of the 16 newly launched badges took the total badge count to 32 and based on the success of the program, new badges will launch in the coming months.
Badges in the current program are listed below:
- Regional Expert
- Winter Sports
- Big City Buzz
- Great Outdoors
- Coastal Escapes
- Music, Culture and Heritage
- Food and Drink
- Family Holidays
- Cirque du Soleil
- Las Vegas
- National Parks
- Santa Monica
- Lake Tahoe
- Macerich Shopping Centers & Fashion Outlets
- Greater Palm Springs
- San Diego
- North Dakota
- Universal Studios Hollywood
To find out more about the USA Discovery Program, visit www.usadiscoveryprogram.com.au