Brand USA announces Australian Winner of its latest incentive

Brand USA Discover America

Brand USA announces Australian Winner of its latest incentive

Brand USA, in partnership with Delta Air Lines and Virgin Australia, has revealed the Australian winner of its largest and most successful trade incentive to date – Big Badge Bonanza.

Designed to celebrate 16 new specialist badges on its official training site – the USA Discovery Program, Brand USA asked agents to compete for the chance to win a trip for two to any US cities on the Delta Air Lines network. 522 new users signed up for the Discovery Program training site across Australia and New Zealand, with a total of 5047 individual badge completions across both markets – an incremental increase of 56 per cent as a direct result of the incentive.

The lucky winner is Nichole Hammer from Escape Travel in Bendigo, Victoria.  Delighted at her win, Nichole says: “I really enjoyed working through the USA Discovery Program. I have always had a special place for the states in my heart, but with my newly found knowledge I can now sell the states with confidence. It was such a surprise to have been called to say I won the major prize; I’m having fun planning my next trip – I’m thinking of visiting a couple of the southern states.”

The USA Discovery Program is an innovative and interactive online training course that provides travel agents with the knowledge and skills needed to more effectively book trips to the USA. The incentive ran for two months and in order to qualify, agents were required to register and complete any five badges to gain an entry. Each additional badge completed gave agents a bonus entry into the draw to win.


The training program included different modules such as regions or experiences enabling agents to learn even more about the diverse destinations and experiences available for travellers across the USA. The addition of the 16 newly launched badges took the total badge count to 32 and based on the success of the program, new badges will launch in the coming months.

Badges in the current program are listed below:

  1. Regional Expert
  2. Winter Sports
  3. Big City Buzz
  4. Great Outdoors
  5. Coastal Escapes
  6. Music, Culture and Heritage
  7. Fly-Drive
  8. Food and Drink
  9. Family Holidays
  10. Cirque du Soleil
  11. Las Vegas
  12. National Parks
  13. Luxury
  14. Santa Monica
  15. Utah
  16. Portland
  17. Denver
  18. Kentucky
  19. Philadelphia
  20. Lake Tahoe
  21. Montana
  22. Budget
  23. Avis
  24. Macerich Shopping Centers & Fashion Outlets
  25. Greater Palm Springs
  26. Nevada
  27. Tri-Valley
  28. San Diego
  29. California
  30. Texas
  31. North Dakota
  32. Universal Studios Hollywood

To find out more about the USA Discovery Program, visit

Source = Brand USA
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