Sydney ranks highest for Australian tourist attractions on social media
Fresh data from iVenture Card states that you’re more likely to publish a photo of Bondi Beach on social media over any other attraction in Australia.
Data boffins ran the numbers to find out which of the top 100 attractions and landmarks in Australia lived up to their hype in the sightseeing manuals by calculating how often people posted about them on social media. An examination into the total number of hashtags on Instagram by the public since the platform launched was carried out.
The results shone alight on lots of juicy stats about tourist hotspots that performed well and those that didn’t. Here’s a summary of the results from the iVenture Card study:
Regional Stats for Social Media Landmarks
There are over 800,000 tagged photos of Bondi Beach, making it the most talked about Australian attraction on social media. The Great Ocean Road was the second highest, which racked up just over 650,000 tags. A close third was the Blue Mountains.
In fact, New South Wales dominates the list of most popular attractions by a landslide – seven of the top 10 attractions on social media can be found here, including the likes of Sydney Opera House (433k), Darling Harbour (370k), Sydney Harbour Bridge (302k), and Manly Beach (228k).
In Victoria, Yarra River (124k), Melbourne Zoo (93k) and St Kilda Beach (87k) also made the top 20. Even when combined, they total less than half of the posts tagged for Great Ocean Road.
Two major places of interest represent Queensland: Great Barrier Reef and Whitsundays which account for almost 800,000 social tags to date. Other notable landmarks on social media are Broadbeach (144k) and Burleigh Heads (128k).
The west coast tourist attractions that featured in the top 20 are: Kings Park (157k), Rottnest Island (112k) and Swan Valley (77k). It comes as no surprise that Perth attractions make the list due to their high volume of annual tourism. Rottnest has made just as big an impact on social media despite claiming only 600,000k visitors per year.
South Australia’s Barossa Valley (77k) and Adelaide Oval (60k) also made the list as did Cradle Mountain (62k) and Mount Wellington (27k) of Tasmania. Neither one of the above attractions made the top 20 list.
It may be argued that the most surprising absentee within the top performers is Uluru, otherwise known to tourists as Ayers Rock. There are currently over 72,000 Instagram hashtags for this spiritual haven and monumental natural landmark. Visits have declined rapidly over the course of ten years although the jewel of the Red Centre remains one of the most iconic images in travel.