Taste of Japan: Yummy Fun Truck Hitting the Streets of Melbourne
To celebrate the launch of direct Qantas flights from Melbourne to Tokyo Narita, Japan National Tourism Organization (JNTO) is initiating an experiential campaign that will bring a special Japan-inspired icy treat to the Melbourne streets this summer: The Taste of Japan Yummy Fun Truck.
Working with the geniuses at Gelato Messina, JNTO has created a part ice cream truck, part game show experience which gives a nod to Japan’s amazing culture.
Not only can lucky punters sample some incredible Japan inspired free ice cream, they will also have the chance to win one of five amazing holidays for two people to Japan courtesy of Qantas. To win, participants have to take part in a Japanese inspired game show and take their chances at the Yummy Fun Truck vending machine.
Last year, JNTO asked fans to share their experiences, memories and stories from Japan through a social media and radio campaign. Gelato Messina used these insights to develop eight amazing and unusual flavour combinations, from Make My Dai Dai to Wasa-Berri. Each weekend, the Taste of Japan Yummy Fun Truck will have four different flavours on offer. Japan is one of the hottest destinations for the people of Melbourne right now, and the Taste of Japan Yummy Fun Truck is sure to inspire even more Melburnians to try out the real Japan for themselves.
JNTO Sydney Office Executive Director, Mariko Tatsumi, said: “We wanted to creatively inspire people to experience Japan for themselves, going beyond a straight advertising campaign. Our desire is to surprise and delight audiences with a taste of Japan.”
She added “Japan is a cultural playground; its eclectic experiences and mouth-watering flavours tell an incredible story. We can’t wait to see the public reaction to the Taste of Japan Yummy Fun Truck, which will be a guaranteed highly entertaining and memorable experience.”
Stephanie Tully, Qantas Executive Manager Brand and Marketing, said the ice cream truck was a fun way to raise awareness for the new route and give customers a taste of the eclectic Japanese food culture.
“We are delighted to work with JNTO to celebrate our new daily direct route. The Taste of Japan Yummy Fun Truck is a unique way to showcase some of the distinct flavours and ingredients of Japanese cuisine and we look forward to helping inspire more Melburnians experience Japan for themselves.”
The Taste of Japan Yummy Fun Truck will visit multiple locations in Melbourne starting at Southern Cross Station on Sunday 19 February and visiting different hotspots every weekend until Saturday 11 and Sunday 12 March.