Tourism industry welcomes and supports training


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Tourism industry welcomes and supports training

ATAB continues to receive overwhelming response to its’  inaugural Australian Travel Agent Barometer (ATAB ) Business Builders conference 2015.

 The conference founder Simon Bernardi says “This is the best travel conference you will go to all year”. Simon went on to say,  when I speak with travel agents the major concerns many of them have are very simply twofold:

How do I compete online?

How do I get more customers?

Simon Profile

The Business Builders conference is designed to empower agents whether they be home based, mobile or traditional retail travel agents, to have practical strategies in both of these areas that you can implement affordably and practically in your business or office immediately.

There is no reason why agents can’t have an affordable online competitive presence today with both IATA and low cost carriers able to be booked at competitive rates. Many agents have invested in online and have been disappointed in the results because of unrealistic expectations, the wrong product or because of the complexity of some products.

The ATAB Business Builders conference will provide practical insights from experienced hands on and successful industry leaders.

Being independent, the conference is designed for all agents whether they be part of a large brand, independent or home based. If you own your business and need help competing with online operators and getting more customers then you shouldn’t miss this conference, Bernardi said.

Industry magnate, Mr Phil Hoffman is the keynote speaker as well as highly regarded industry leaders who have successfully built their businesses around capturing new markets and customers. The program has been expertly designed to provide independent advice on online solutions, marketing to customers, developing cruise products and developing niche markets to set your business apart from others.

At the conclusion of the conference is the Trade Show which both allows and provides networking opportunities with major suppliers and industry leaders as well as an opportunity to win a holiday for two in Fiji.

ATAB (Australian Travel Agent Barometer) Business Builders 2015 is focused on providing individual travel agents across Australia and New Zealand basic skills to grow and market their business online. The Idea came from the industry research that ATAB has conducted over the past several years. Most agents surveyed identified the growth of online consumer travel products and the lack of new customers as the two main business issues impacting their business and were not aware of ways to fight back for their business. Agents expressed frustration at not being able to develop a simple online strategy to enable customers to book competitive products online including low cost airlines whilst still being able to offer a traditional service.

As consumers buying habits evolve the expectation is that agents demonstrate to customers online that they are competitively priced and are accessible for bookings 24/7. A properly developed online presence gives individual agents the tools to develop marketing strategies via social media and online advertising at relatively low cost hence, not only retaining customers but also in having the opportunity to develop new customers.

Only recently is the technology readily available for agents to implement themselves at a low cost and compete competitively with online travel providers.

Ø  The conference is being held at The Pullman Hyde Park Sydney on 09 July 2015.

Ø  Early Bird Tickets are still available until 1700, 01 May 2015 at $198


Click Here  “WIN”  and you could be the lucky winner of a double pass, complimentary tickets for two


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Source = ATAB
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