Qantas along with Samsung Electronics Australia have launched a new entertainment service that uses Samsung virtual reality (VR) technology to give customers a three dimensional experience.
The technology is still in its trial phase however it is set to be in use in Qantas lounges from mid-February and on board selected flights from mid-March.
Qantas’ VR headsets will transport customers to an immersive virtual world at the click of a button and showcase the sights and delights of network destinations, new Qantas products and the latest inflight blockbuster movies.
Qantas will be the only airline to offer a virtual reality entertainment experience inflight, and in order to get the best feedback, the trial will run for three months to assess customer opinions.
Qantas Group executive, brand, marketing & corporate affairs Olivia Wirth, said the technology will open up a new world of lounge and inflight entertainment for customers.
“Whether the user wants a virtual tour of our new Los Angeles First Lounge or experience an A380 landing from the tarmac, this technology gives us a completely new way to connect with our customers,” Ms Wirth said.
Samsung Electronics Australia chief marketing officer Arno Lenior, said the deployment of Samsung Gear VR technology across selected Qantas services will provide an exceptional experience for customers.
“Samsung is immensely proud to be working with Qantas to deliver Samsung Gear VR entertainment technology through the airline’s first class services, both in the air and on the ground, we believe Samsung Gear VR, will open new worlds for Qantas customers,” Mr Lenior said.
Tourism NT is the first tourism group to partner with Qantas on the content creation, with a special 3D experience from Kakadu National Park.