Australian tactical campaign in India


In a ‘one-voice’ approach, Tourism Australia, along with Destination New South Wales, Tourism and Events Queensland, Tourism Victoria and South Australian Tourism Commission have teamed up with Singapore Airlines on a special promotional campaign in India offering attractive fares to boost travel to Australia. The campaign has been timed to coincide with the booking period for the Indian school holiday season. 

Singapore Airlines is the highest volume carrier of Indian travelers to Australia with a market share of 31 per cent through 120 weekly flights from 11 cities in India to six major Australian cities. This campaign will be promoted across leading print, television, radio and online mediums in India for travel up to 30 September. 

India is currently Australia’s 10th largest inbound tourism market. There were 16,300 visitors from India during November 2013, bringing the total for the eleven months to November to 151,100, an increase of 10.5 per cent relative to the same period previous year.

Source = Tourism Australia
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