Hawai’i Tourism Oceania is pleased to announce that over 54,000 Australian’s visited the Hawaiian Islands in the first half of 2010, representing a 32.1% increase for the same period in 2009.
Helen Williams, Country Manager Australia of Hawai’i Tourism Oceania said, "Hawaii has enjoyed significant growth in visitors from Australia in 2010 for the year to date. January through to June 2010, has seen the highest number of Australian visitors to Hawaii since well before 2004, with Jun 2010 having the highest number of Aussies so far this year; a 50% increase on visitors for the same month last year. We know that Australian’s love Hawaii and are always looking for a great value winter escape and this year Hawaii has fit the bill perfectly." added Williams
The favourable exchange rate along with HTO’s co-operative campaigns with our airline and wholesale/retail partners have made the neighbour islands a more attractive option for visitors in 2010, particualarly those who have visited Hawaii several times and were looking for a new experience. Both repeat and first time visitors have a fantastic choice of holiday options and experiences across the six ‘Islands of Hawaii'; Oahu, Kaua’i, Hawai‘i’s Big Island, Maui, Moloka’i and Lana’i.
"Hawai’i has become a popular destination for family reunions, and milestone holidays, which is a very good segment in terms of potential to contribute to increased number of visitors, as well as an increase in spend. Needless to say we are also pursuing the romance market with Hawai’i offering endless options for unforgettable weddings, honeymoons and vow renewals." said Williams.
Hawai’i Tourism Oceania identifies the important contribution that travel agents have made in regard to the increased number of Australians visiting Hawai’i. "Our marketing activity in Australia is strongly trade focused and it is through our continued education of agents with programs such as our ‘Aloha Down Under’ road show, ‘Experience Aloha’ mega famil and Ke Kula O Hawai‘i (The School of Hawai‘i) online training program that we continue to invest in equipping agents with the tools and information that they need to effectively promote and sell Hawai’i." commented Williams.
Source = Hawai'i Tourism Oceania