An agreement between Best of Australia Travel Centres (BOATC) and Sydney Harbour Foreshore Authority (SHFA) will see Sydney and New South Wales product sold across the country.
“This deal will mean tourism products in Sydney and broader New South Wales will be sold at BOATC outlets in Melbourne and Perth, as well as to the one million people that visit the Foreshore Authority owned and managed Sydney Visitor Centres each year,” SHFA General Manager Egle Garrick said.
“Eighty tourism suppliers will immediately benefit from this agreement,” Ms Garrick said.
SHFA expects the current tourism revenue of AUD1.5 million to grow through the promotion of New South Wales by BOATC.
“We believe this opportunity to work with the Foreshore Authority and Sydney Visitor Centres will lead to an increased visitor spend and a greater conversion rate of those travellers coming into the centres,” said BOATC General Manager Laurence Schulz.
There is also the expectation of increased jobs as a result of the agreement.
“Through this deal with BOATC, more than ten new retail and tourism positions will be created at the visitor centres in The Rocks and Darling Harbour,” said Ms Garrick.Responsibilities of BOATC will now grow to include the provision of New South Wales accommodation, tours, transport and hire service bookings as a free service to tourists who are travelling through Perth and Melbourne.
Source = e-Travel Blackboard: G.A