Brisbane Marketing, the city’s economic development agency and a subsidiary of Brisbane City Council, will launch a dedicated tourism and major events campaign on Saturday to inspire Queenslanders to experience the city’s range of attractions and exclusive events between July and September 2010.
Brisbane Marketing Chief Executive Officer John Aitken said the three-month campaign will be implemented across Queensland in a bid for visitors to stay longer and do more.
“Brisbane will be home to a number of exclusive international events during this time and we want everyone to share in it,” Mr Aitken said.
“The campaign will take on a different theme each month in order to highlight the diversity of events taking place. They are Sport in July, Fashion in August and Arts & Culture in September.
“This targeted approach enables us to showcase the city as a must-visit destination no matter what your interest and passion. There is so much to see and do here and we are proud to offer something for everyone,” he said.
Exclusive events taking place include 2010 Bundaberg Rum Tri Nations Series – Qantas Wallabies vs. Springboks at Suncorp Stadium (24 July), Valentino, Retrospective: Past/Present/Future at Gallery of Modern Art (7 August to 14 November), Mercedes-Benz Fashion Festival-Brisbane, hosted by South Bank (7 to 13 August), Big Sound at Judith Wright Centre of Contemporary Arts (8 to 10 September), Brisbane Festival at various venues (4 to 25 September) and Ballet Nacional de Cuba: Don Quixote at Queensland Performing Arts Centre (24 September to 3 October).
“Visitors to Brisbane will not only have access to one of the city’s most diverse and exciting calendar of events, but a chance to enjoy our crisp, clear weather, our positive lifestyle, award-winning restaurants and bars, leading fashion brands, national and international sporting matches and one of the world’s most talked about cultural events – further evidence that Brisbane is Australia’s new world city,” Mr Aitken said.
The campaign will be promoted via print, digital and outdoor creative executions throughout Queensland, while Virgin Blue will promote special holiday packages to Brisbane in Cairns and Townsville to leverage fly markets.
Mr Aitken said Brisbane Marketing is working closely with Tourism Queensland on a similar advertising campaign in Sydney and Melbourne in a bid to boost interstate visitation and build awareness of Brisbane as a leading arts, cultural, sport, and fashion destination.“We hope to attract a significant number of visitors from all corners of Australia and could not achieve this with out the exceptional support of our major event and tourism partners,” he said.
Source = Brisbane Marketing