54 inbound tour operators who work in some of Queensland’s key international markets meet with 64 Queensland tourism operators in Sydney, Tourism Queensland CEO Anthony Hayes said.
Mr Hayes said the Tourism Queensland workshop, which was supported by the Australian Tourism Export Council (ATEC) and Qantas, aimed to introduce attending ITOs to some of Queensland’s best tourism product.
“We have been delighted by the response from the ITOs, who have come from all over Australia, and with the number of Queensland operators, particularly since 30 of the Queensland product have never attended this type of event previously.
“The event has led to 38 set appointments between Queensland tour operators and inbound tour operators and will also provide plenty of networking opportunities.”
Mr Hayes said the workshop would no doubt be of great significance to Queensland operators as ITOs were a vital link in the chain to getting international visitors from their front door to the front door of a tourism business in Queensland.
“It’s great that ITOs representing a range of international markets will be here to meet Queensland operators and learn about three of Queensland’s main international campaigns – the Reef to Outback, Great Sunshine Way, Islands of the Great Barrier Reef and Great Tropical
“The Reef to Outback begins on the Central Queensland Coast and travels west to Longreach while the Great Sunshine Way incorporates Brisbane, the Gold Coast, Sunshine Coast and Fraser Coast.
“The Islands of the Great Barrier Reef features the best-known islands in the reef from Lady Elliot Island in the Southern Great Barrier Reef region to Poruma Island near the Torres Strait. “The Great Tropical Drive consists of 14 different self-drive itineraries in Tropical North Queensland between Townsville and Cape York.
“The workshop is designed to show the ITOs just what each destination featured in these international marketing campaigns have to offer and provide them with the knowledge to sell these well.
“The workshop will be a real opportunity for ITOs and Queensland operators to meet face-toface and in one day do business and forge relationships which would otherwise take weeks or even months to organise and achieve.”
The international markets represented at the Tourism Queensland workshop are the UK, USA, South America, Canada, China, India, New Zealand, the South Pacific, Japan and South-East Asia.
Source = Tourism Queensland