South African Tourism has joined the world in congratulating Spain on their memorable and victorious win over the Netherlands to be named as the 2010 FIFA World Cup title holders.
The World Cup has not only unified South Africa, it has created significant benefits for the nation and the country’s tourism industry. The investment in the World Cup has led the way for major programs and infrastructure to support and grow local communities; generating a legacy that will remain long after the football fanfare is over.
A remarkably successful event for South Africa, the World Cup has allowed for the creation of approximately 3, 600,000 additional jobs for local economies over the tournament period, alongside a boost in tourism infrastructure which has resulted in improved experiences for visitors.
Bangu Masisi, General Manager Australasia, South African Tourism was lucky enough to be amongst the crowd at Soccer City for the Final match and experience first hand the effect the World Cup legacy will have for generations of South Africans.
“The 2010 World Cup Final was truly electric and we congratulate Spain for taking out the prestigious title. We have been truly astounded by the success and positive spirit which engulfed South Africa during the tournament and we hope that this legacy will foster new opportunities to grow local communities and encourage new visitors to experience all South Africa has to offer,” said Ms Masisi.
For the first time, small, medium and micro-enterprises have been graded as FIFA approved accommodation providers. Opportunities for business, especially among emerging entrepreneurs in South Africa’s tourism industry have increased along with the ability to grow South Africa as a leisure destination year-round.
South Africans have significantly benefited from these developments receiving increased training and up-skilling in hospitality and tourism sectors to cope with the influx of World Cup arrivals, resulting in more skilled people and jobs in tourism.
New urban recreational areas, multi-disciplinary sports facilities and youth football development programs will benefit all, whilst many previously disadvantaged communities are currently benefitting from job opportunities in the construction of infrastructure and telecoms networks across the country. The four revamped and six new world-class, multi-purpose stadiums will continue to stimulate regional economies and provide jobs for many years to come.
The projected overall economic impact of the World Cup is 93 billion Rand with 62 percent of this amount accounted for by spending on infrastructure and preparations. World Cup transport projects are an integrated part of the government’s overall investment in infrastructure including roads, airport development, air-traffic navigation, passenger rail and a taxi recapitalisation program.
“We would also like to thank all the dedicated Australian fans who joined us to celebrate the tournament and support the football teams at the FIFA Fan Fest Park in Sydney. It was a great privilege for Sydney to be one of only six official international FIFA Fan Fest sites to have this free event during the World Cup.
“South Africa has shown the world that they are capable and well equipped to successfully host a big event such as the World Cup. It is testament to the nation that we have pulled off one of the best showcases ever for South Africa, whilst harnessing the power of football to create positive social change,” concluded Ms Masisi.
Source = South African Tourism