Australia and the southern hemisphere’s largest travel trade show, Australian Tourism Exchange 2010, kicked off on Saturday at the Adelaide Convention Centre.
The 24th instalment of the show marks its second time in Adelaide and is expected to inject more than $10 million into the South Australian economy.
Running until June 4, ATE 2010 will showcase Australia’s best products and services including accommodation, attractions, tours and transport.
Those participating in the event include some 1,700 Australian delegates from 600 tourism businesses and 700 international buyers from Japan, Asia, Europe, Africa, the Americas, New Zealand, the Gulf countries and the South Pacific.
“Last year global economic factors affected travel worldwide and while Australia held steady in terms of visitor numbers it was a challenging year for many tourism businesses.
Source = e-Travel Blackboard: J.L