ATE 2010 kicks off in Adelaide

Sydney’s exhibit at ATE 2010

Tourism Australia’s McEvoy
Regional NSW
Canberra’s exhibit

Australia and the southern hemisphere’s largest travel trade show, Australian Tourism Exchange 2010, kicked off on Saturday at the Adelaide Convention Centre.

The 24th instalment of the show marks its second time in Adelaide and is expected to inject more than $10 million into the South Australian economy.

Running until June 4, ATE 2010 will showcase Australia’s best products and services including accommodation, attractions, tours and transport.

Those participating in the event include some 1,700 Australian delegates from 600 tourism businesses and 700 international buyers from Japan, Asia, Europe, Africa, the Americas, New Zealand, the Gulf countries and the South Pacific.
 
“International travellers contribute billions to the Australian economy each year and help to generate employment for around half a million Australians” said Tourism Australia Managing Director Andrew McEvoy, who officially launched the event with South Australian Tourism Minister John Rau.

“Last year global economic factors affected travel worldwide and while Australia held steady in terms of visitor numbers it was a challenging year for many tourism businesses.

And as Australia’s tourism source markets are showing economic improvement, McEvoy said ATE 2010 would ensure that Australia was at the “top of mind” of both the travel trade and consumers.

“ATE is Australia’s chance to show our tourism trade partners from around the world what’s new and great about Australia and why international travellers should visit.”

 
Source = e-Travel Blackboard: J.L
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