Sofitel Hotels to launch coordinated pan-Asia MICE program


Sofitel hotels has just announced that it will be launching a homogenised campaign around the Asia Pacific in order to target the Meetings, Incentive, Conference and Event (MICE) market.

The brand new campaign will run through the region under the InspiredMeetings banner, and be available at every single Sofitel Luxury Hotel in Asia Pacific.  This way meetings planners can see consistent quality no matter the location they choose.

“Throughout the Asia Pacific, Sofitel Luxury Hotels will provide clients and guests with this unique and inspiring service,” said Markland Blaiklock, Sofitel Luxury Hotels SVP Asia Pacific.

“The teams will offer a fully tailored experience for discerning guests and provide an unmatched service through each and every phase of event preparation.”

Sofitel Luxury Hotels, a brand in the Accor stable, says the focus of the new campaign will be to “promote and embrace creative vision”.  Dedicated teams will be made available for every event from consultancy to personalisation.
Source = e-Travel Blackboard: W.X
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