Canada Day celebrated with glowing hearts
90 travel trade industry members and travel media joined Destination Canada to hear transformational stories and celebrate Canada Day at est. restaurant on Monday, 1 July 2019.
Hosted professionally by Donna Campbell, Managing Director of Destination Canada GSA, VIP guests included Maureen Riley, Vice President International of Destination Canada, and Wei Li, Regional Managing Director Asia Pacific, who flew in from Vancouver and China respectively to attend the event.
Canada’s Consul-General, Angela Bogdan, and Vic Naughton, Air Canada’s General Manager for Australia and New Zealand were also in attendance.
Guests were treated to a sumptuous lunch and engaging first-hand accounts of Canada experiences that led to personal transformation. From indigenous experiences to wildlife encounters, the stories spoke to Destination Canada’s evolved brand and tagline, For Glowing Hearts, designed to reflect the belief that Canada will leave a lasting mark on your heart.
The brand evolution follows a five-year period of transformation for Destination Canada in becoming a more digitally focused, data-driven organisation. Extensive market research and industry consultation helped shape this latest journey of the Canada travel brand.
In a competitive global marketplace, Destination Canada is moving Canada from more than a destination on a map to an invitation to connect with Canadians, the land and local culture. In 2018, Canada welcomed a record-breaking 21.1 million international travellers to the country. Of that number, Destination Canada’s work is attributed to 1.39 million arrivals, $1.76 billion in international tourism spending and over 13,000 Canadian jobs.