Name: Joanne Heggie
Position title: Head of Marketing
Company name: Trip.com
When and why did you join the industry?
After working in the Fashion & Beauty industry in Spain and London for 6 years, on returning to Australia I chose to move into an industry that was reflective of my personal passion, travel. I was Social Media Manager for the Flight Centre Travel Group for over 3 years; altogether, it’s now 5 years in the travel industry including my role at Trip.com
What do you like most about your job?
At Trip.com, it is exciting to be at the forefront of travel tech company. With the Ctrip Group being the largest online travel agency group in the world by TTV, we have a vast amount of data and tech that helps us understand the customer better and make data-informed decisions.
I enjoy the diversity of the range of product we sell. There are millions of products we can promote; the possibilities are endless so you never get tired of working with travel products.
Plus, I thrive on the complexity of travel marketing. A consumer is always searching for various travel products at once, so as marketing tech and our own data advances, we begin to understand what the consumer is looking for and how we can better deliver it to them.
It is a constantly evolving and exciting industry to be part of!
What’s one of the biggest achievements of your career so far?
I’m proud to be the first member of Trip.com here in Australia and lead a team to grow our presence in this market. We have made a great start and I can’t wait to see where we will end up!
What’s the best advice ever given to you and who gave it?
Fail, learn and reiterate. It’s Google’s internal moto and is a great way to look at progress. If you are never trying anything new, then you are never learning or improving. Failure is just a step towards success.
Who do you admire and see as a role model in the industry?
Ctrip Group’s CEO, Jane Sun. It’s an honour to work for an inspiring, intelligent female leader and I hope that more woman can move up in the industry.
What can people expect from your company and what sets it apart from the rest?
We are a data-driven, consumer-centric company. Our sole agenda is to deliver what the consumer wants, and we are working hard on achieving that.
What destinations are on your travel bucket list?
I’m lucky to be able to travel so much for work and for pleasure!
I love the outdoors and diving, so Komodo Island, Borneo, Belize and Costa Rica are the next on my list.
What’s a memorable travel experience you’ve had (good or bad)?
Seeing the Aurora Borealis in Iceland and swimming with manta rays off the Big Island in Hawai’i would have to be some of the most amazing experiences I have had whilst travelling.
What are three things you always take with you when travelling?
My neck pillow, eye mask and earplugs – which are not that interesting, but I travel a lot for work and I am lucky enough to be able to sleep on planes so I can hit the ground running when I arrive at my destination.
Name someone famous you’d like to travel with and a destination you’d like to go with them.
The Galapagos Islands with David Attenborough, imagine the incredible stories he could share!
What direction do you see the industry heading in over the next five to ten years?
Online. Australians are slowing moving to booking their travel online due to price, however as online experiences improve, my hope is that users will go online to book any travel experience that their heart and budget desires.