Partnering with the Purkal Stree Shakti Samiti organisation for the production of the premium travel wallets, the women of the local Purkal village have the opportunity to boost their economic status and position in the family through employment. Throughout the past 16 years, the organisation has grown to employ 169 artisan women, working on empowering them through the promotion of sustainable growth, zero hunger, health and wellbeing, decent wages and a responsible production and consumption mentality.
Adventure World Travel is committed to responsible tourism and are leaders in promoting positive cultural and environmental practices. Operating on the ideology of ‘leave no trace’ tourism, the partnership reflects the brand’s sustainable ethos of supporting local communities through this employment opportunity.
The wallet orders will support training and skill development in design and production as well as regular employment to many local women in Purkal, located in the Indian state of Uttarakhand. The wallets are made from locally sourced materials and each item will also include details about Purkal Stree Shakti Samiti and the quality of handiwork that goes into creating each wallet the guest receives.
Neil Rodgers, Managing Director of Adventure World Travel commented: “We’re proud as a company to be able to support a local organisation such as Purkal Stree Shakti Samiti, and we know our guests will appreciate the care that has gone into creating each travel wallet they receive. We’ve invested in enhancing our documentation to reflect our tailor-made touch, and to give agents something handcrafted they can present to their clients for that real “wow” moment.”
Travel agents and soft-adventure enthusiasts can expect a journey of true independence as they explore the path less travelled and venture deep into the heart of a local culture. Tailor-made trips are crafted with meticulous research, superb itinerary design and hand-picked accommodation by Adventure World Travel’s dedicated team of Travel Designers, who live and breathe the destinations they work on.
For more information visit Adventure World at adventureworld.com or call 1300 363 055.