Microhire welcomes Creative Director Michael Davey back to the fold
Microhire, Australia’s largest privately owned staging company, has welcomed back Creative Director Michael Davey to the company to head their creative arm, evoke. The appointment comes at a pivotal time for Microhire, as they roll out their new positioning as a total event staging solution.
The competitive landscape of staging companies has dramatically changed over the last few years says Frazer Watkins, Regional General Manager, Microhire.
“Event staging companies are now competing against traditional exhibition, theming and styling companies, and creative direction has become an integral part of our offering. Microhire and evoke, specialise in transforming a customer’s message into an experience that will produce the outcome and objective that clients desire.
“Michael’s appointment is a firm commitment to deliver the highest-quality end-to-end solutions for our clients and put into play our new positioning,” said Mr Watkins.
With extensive experience in spearheading new creative projects, Michael Davey will be a tremendous asset to lead the full service offering through their creative arm, evoke.
“We will provide the strongest levels of creative direction and technical standards, by combining all our creative resources with digital services, customised event staging, while being backed by the largest audio, visual and IT inventory in the country. There is much to do, and always room to progress, it’s great to be back,” said Mr Davey.
Microhire has recently invested $2 million into new world class technology and continues to provide innovative solutions and exceptional outcomes.