Growth of European exhibitor contingent at Luxperience 2019
Luxperience, Australia’s dedicated luxury travel global business exchange, is gearing up for one of its biggest years yet. Six months out from the event Luxperience has secured a record number of European exhibitors, confirming Australian luxury travellers continued interest in the market.
“Each year we survey our buyers to evaluate what kind of product their customers are desiring,” says Michelle Papas, Event Director of Luxperience. “Europe keeps appearing as the most desirable destination, in particular Greece, Italy and Portugal. This year, we welcome our first Croatian exhibitor.”
This year Luxperience will see several Greek exhibitors showcasing at the event, both returning and new. Visitor numbers recorded by the Greek National Tourism Office show a 94% increase in Australian travellers from 2016 to 2018.
Katia Gkikiza, Trade Commissioner from the Consulate General of Greece in Sydney said: “There is no slowing down of Australian visitor numbers to Greece. The standard of tourism product in Greece is constantly adapting to the needs of the contemporary high-end traveller, and the luxury sector is booming.”
Michelle Papas adds: “Luxperience has recognised that the actual destination often isn’t the main factor when deciding where to travel. Experiences are driving luxury travel. Be it food and wine, shopping or sporting events, today’s high-end traveller is looking to immerse themselves in the destination and Europe offers unique experiences that can’t be found anywhere else.”
Launched in 2012, the objective of Luxperience is to provide a unique and innovative global exchange where luxury and high-end experiential travel trade specialists can develop meaningful relationships that translate into real business.
Luxperience will return to the International Convention Centre, Sydney, from 7-10 October 2019. Now part of the Diversified Communication fold, Luxperience attendees can expect an enhanced program with new products, glittering events and business forums that will provide insights into luxury travel trends.
For more information visit www.luxperience.com.au.