STUBA: Handing power to the agent
Stuba has recently completed benchmarking comparisons and has consistently ranked between 5.8% and 9% more competitive
Stuba has reported that through their ‘Smart Search’ technology and direct connectivity to over 24 global hotel chains, they are handing power back to the travel agent.
Managing Director, Stuba Pacific, Mark Luckey said, “Technology is a wonderful thing. But it can become wallpaper to travel agents when there are so many options to choose from; if you’re not clear, the agent can end up offering the wrong type of property to customers, which has a knock on effect to sales and complaint ratios”.
Stuba’s Smart Search filter enables agents to select hotels not just by city and date, but according to lifestyle (including romance, family, luxury, service), hotel chain, star rating, as well as customer reviews and ratings. Stuba also features a ‘Preferred by agents’ tool, which is not a ‘best seller’ tool, but a review rating system, from travel agents for travel agents, which has been extremely popular and effective.
Stuba has recently completed benchmarking comparisons and has consistently ranked between 5.8% and 9% more competitive.
Matt Stuart, Stuba COO says “We know that agents are finding the right hotels at the right price for their customers. Our direct connectivity to over 24 global hotel chains including the likes of Marriott and Starwood has given us some fantastic rates, that agents can then access according to their search criteria, booking quickly with complete confidence”.