Strong Global Demand Drives CrisisReady APP Technology
Waves of change and uncertainty has prompted Brisbane-based EarthCheck to develop a technology-driven solution to better address the management of weather impacts to tourism destinations and the social upheaval of our changing climate.
“The CrisisReady mobile app technology puts a crisis plan at your fingertips. Set to go at the push of a button, this App allows information to be relayed directly to a Crisis Management Control Centre that links the App to a personalised central communication centre,” said EarthCheck Founder and CEO, Stewart Moore.
“EarthCheck, the world’s leading scientific benchmarking, certification and advisory group for travel and tourism has identified a gap in the emergency preparedness of global communities. We have the leadership capacity to support communities across the world in uncertain times, the expansion of the mobile app technology has brought the EarthCheck expertise to a broader community, Mr Moore continued.
“The world is at a tipping point and the type and impact of climatic events such as the recent wildfires in California, bushfires in Australia and the tsunamis in Asia are likely to continue,” Mr Moore warned. “It’s not so much about if, but when, a disaster will strike. Today it’s about having a business continuity plan already prepared; and that means adopting new technologies and operational procedures to help build resilience.”
With unpredictable risks ahead in weather and environment adopting mobile technology that works 24/7 and is highly interactive linking the App to a personalized central communications centre to deploy their teams to the most important jobs in a crisis is critical
EarthCheck plans to use the user-friendly cloud-based technology of the CrisisReady App to reach all over the globe, with product usage already across New Zealand and Australia.
“It is a really exciting time for us not just because of the success of the take-up of the program, but because of the implication this has for communities all over the world.
CrisisReady Program has been built over more than five years of research and more than AUD$400,000 of investment. This mobile application is an evolution of technology that puts paper-based crisis management practices into a smart phone and into the hands of your team; no matter where they are. “Effectively it’s a ‘Disaster HQ’ in your pocket,” said Mr Moore.
“Visitors can be overlooked in disaster planning. As non-locals, they may not know the escape routes, may not be connected with local media, and they may not speak the same language as local residents. A different level of vulnerability can come into play, which is where the CrisisReady technology can prepare communities to be crisis ready for disruption,” Moore concluded.