ATPI Sports Events and FEI sign international travel partnership
The leading travel and events management business ATPI Sports Events, part of the ATPI Group, has partnered with the Fédération Equestre Internationale (FEI), the global governing body for horse sport. Today’s announcement at the FEI General Assembly 2018 in Bahrain follows news of the FEI signing seven new sponsors and partners in the last 18 months.
ATPI Sports Events will run the FEI’s corporate travel needs as the official FEI travel agent. Its dedicated official FEI travel desk will provide essential and wide-ranging services for the FEI’s stakeholders, including athletes, national federations, officials and event organisers.
With equestrian fans also being frequent flyers, traveling to global events as well as spending as much time as possible with horses in their spare time, event packages and holidays are very popular.
ATPI Sports Events has an extensive track record in working with major sports events, from Olympic and Winter Olympic Games to yacht races, as well as football teams and other major sports federations. The specialist ATPI Sports Events team will create hospitality packages for major FEI events and holiday experiences for equestrian fans.
“Equestrian sport is truly global with our athletes, officials, vets, grooms, FEI staff and National Federation members constantly on the road, travelling to and from the 4,500 international events which take place worldwide annually,” FEI commercial director Ralph Straus said. “With ATPI Sports Events, we have found a professional and expert partner to support us in all our travel needs.”
“Equestrian is one of the world’s largest traveling sports, with numerous events taking place around the world every year,” said Adam Knights, regional managing director UK, France & Benelux, The ATPI Group. “Our passionate team has great experience in managing the complex needs of leading sports events and organisations and looks forward to becoming an integral part of the global horse sports community. We are committed to providing event organisers, athletes and fans with unified, seamless and cost-effective travel expertise. We’re excited to support FEI’s global equestrian community through every phase of an event.”
About ATPI Sports Events
ATPI Sports Events is one of the world’s fastest growing events businesses with specialist teams delivering travel, events, corporate hospitality, ticketing, branding and sponsorship activation for leading events and sports brands around the world.
About Fédération Equestre Internationale (FEI)
The FEI is the world governing body for horse sport recognised by the International Olympic Committee (IOC) and was founded in 1921. Equestrian sport has been part of the Olympic movement since the 1912 Games in Stockholm.
The FEI is the sole controlling authority for all international events in the Olympic sports of Jumping, Dressage and Eventing, as well as Driving, Endurance, Vaulting and Reining.
The FEI became one of the first international sports governing bodies to govern and regulate global para sport alongside its seven able-bodied disciplines when Para Dressage joined its ranks in 2006. The FEI now governs all international competitions for Para Dressage and Para Driving.
New partnerships and sponsorships confirmed in the last 18 months for the FEI include Fosun as title sponsor of the Best Athlete Award; Pixio as FEI Dressage Official Supplier and FEI Campus Sponsor; OTTO Sport International as FEI Campus Partner; China National Sports International (CNSI) as Official Business Partner of the FEI in China; Boehringer Ingleheim as the FEI’s Equine Health Partner and FEI Campus Partner; an extension of a landmark global partnership with Longines as title partner of the Longines FEI Jumping Nations Cup™ series, and SAP SE as the Official Analytics Sponsor of the FEI Dressage World Cup™ series.