IHG creates stunning art installation with artist Alexander Hall to celebrate 200th InterContinental hotel
Leading luxury hotel brand InterContinental® Hotels & Resorts has partnered with London-based contemporary artist Alexander Hall, also known under the alias Haut de Gamme©, to create a stunning art installation, commemorating 200 InterContinental hotels and resorts around the world.
The art installation is made from 200 champagne bottles individually hand-painted by Alexander Hall in his bright and energetic drip-style. The artwork on each bottle is unique with the design of each one inspired by the InterContinental brand’s 200 hotels, including the upcoming opening of InterContinental® Shanghai Wonderland. The finished bottles are suspended together in a stunning oeuvre to reveal the number ‘200’.
The installation by Alexander Hall will be displayed for a limited time at a number of InterContinental hotels around the world over the course of the next few months. In addition, the artist will also be creating a bespoke Haut de Gamme painting to commemorate the milestone, with a number of limited edition prints.
Alexander Hall says: “When I first started painting champagne bottles I just wanted it to make people feel something positive. Champagne for me means happiness, joy, celebration and the idea of bringing people together. That’s why I decided to paint on champagne bottles to celebrate the 200 InterContinental hotels. I wanted the bottles to reflect each InterContinental hotel’s unique personality, design and location, as well as the legacy and pioneering spirit of the founder, Juan Trippe. It’s been an honour to be asked to do this project and I hope that when I’m 80, I will be asked to celebrate 400 InterContinental hotels around the world.”
Tom Rowntree, Vice President Global Luxury Brands, EMEAA commented: “Having 200 InterContinental hotels and resorts in stunning, luxury destinations around the world is a milestone for the brand, and what better way to celebrate than with a drink synonymous with celebration. Each of these bottles is as unique as each of our luxury hotels and, with all 200 together, they form a stunning piece of art. Much like art, great luxury hospitality is part science, part experience and part natural flair. We look forward to the InterContinental brand continuing to be a pioneer for luxury travel for many more years to come.”
The upcoming InterContinental Shanghai Wonderland is located in a former quarry in southwestern Shanghai. The 18-storey architectural masterpiece has two floors above ground, and 16 below, including two floors underwater. In contrast to the traditional architectural concept of building high-rises, InterContinental Shanghai Wonderland adopts an unconventional design of extending space beneath ground by truly reflecting the natural landscape of the quarry. Other recent openings for the brand include InterContinental® San Diego, a vibrant addition to the city’s waterfront, InterContinental® Sofia, which marked the brand’s debut in Bulgaria, and InterContinental Phu Quoc Long Beach Resort, on a stretch of idyllic beach on the Vietnamese island.
Founded in 1946 by aviation pioneer, Juan Trippe, InterContinental Hotels & Resorts is today the world’s largest luxury hotel brand. The brand has a history of pioneering luxury travel – by the end of the 1960s, the brand had debuted in Europe and Asia, reaching almost all four corners of the globe. From 1946 to 1970, Juan Trippe opened more than 60 hotels in 50 countries – at a time when the fastest transcontinental communication device was the telephone and the telegram.