Norwegian Cruise Line to extend TVC to Brisbane and NZ
Norwegian Cruise Line has extended its first ever television advertising campaign, with the TVC to launch in Brisbane and New Zealand this weekend. This forms part of its largest campaign investment to date, with the success of the campaign in Sydney leading to the decision to extend the TVC to other markets.
Airing from Sunday 21 October and running for four weeks, the 30 and 15-second adverts will feature on several free to air channels in Brisbane including Seven, Nine and SBS, in addition to TVNZ and Sky in New Zealand. This will be further supplemented with a significant digital video campaign.
The commercials showcase Norwegian’s ‘Feel Free’ ethos featuring the largest racetrack at sea, award-winning entertainment, The Haven by Norwegian®, global dining and beverage options.
The TVC also promotes Norwegian’s Free at Sea offer, allowing customers to choose from up to five free offers including a Free Beverage package.
In addition, this television commercial showcases Norwegian’s strong product offering worldwide by highlighting Hawaii, Alaska, Europe, Australia and New Zealand as key destinations for the cruise line.
Norwegian Cruise Line’s television commercial is part of a broader campaign aimed at Australian and New Zealand travellers. Norwegian will be employing radio, outdoor, press and digital channels throughout October.
For further information on Norwegian Cruise Line visit ncl.com; contact us in Australia on 1300 255 200 or in New Zealand on 0800 969 283.
About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 51-year history of breaking the boundaries of traditional cruising. Most notably, Norwegian revolutionised the cruise industry by offering guests the freedom and flexibility to design their ideal cruise holiday on their schedule with no set dining times, a variety of entertainment options and no formal dress codes. Today, Norwegian invites guests to enjoy a relaxed, resort-style cruise holiday on some of the newest and most contemporary ships at sea with a wide variety of accommodation options, including The Haven by Norwegian®, a luxury enclave with suites, a private pool and dining, concierge service and personal butlers. Norwegian Cruise Line sails around the globe, offering guests the freedom and flexibility to explore the world on their own time and experience up to 28 dining options, award-winning entertainment, superior guest service and more across all of the brand’s 16 ships.
Recently, the line was named “Europe’s Leading Cruise Line” for the eleventh consecutive year, “World’s Leading Large Ship Cruise Line” for the sixth consecutive year, the “Caribbean’s Leading Cruise Line” for the fifth consecutive year, as well as “World’s Leading Cruise Line” and “North America’s Leading Cruise Line” both for the second straight year by the World Travel Awards. Norwegian’s newest ship, Norwegian Bliss, was delivered in April 2018 and features many firsts-at-sea for the global market including the largest race track at sea, award-winning Broadway entertainment, two observation lounges for guests to enjoy stunning ocean and glacier views and more. Norwegian will introduce Norwegian Encore in 2019 and has six additional ships on order for delivery beginning in 2022.