Sir Richard Branson and Ryan Reynolds announce partnership
Virgin Atlantic announces its new partnership with Aviation American Gin, owned by actor and producer, Ryan Reynolds. As the exclusive UK airline partner, Virgin Atlantic will take the pioneering spirit of Aviation Gin to new heights, by serving it in Virgin Atlantic Clubhouses and offering its customers the opportunity to sip the award-winning gin on board at 35,000 feet.
To announce the new partnership, Sir Richard Branson and Ryan Reynolds sat down together to discuss what the collaboration means to both in a short video.
Speaking on the partnership, Sir Richard Branson, Virgin Group Founder, said: “I’m delighted Virgin Atlantic is working with Ryan and his team on this partnership. Aviation Gin was born out of a spirit of innovation, so serving it on board Virgin Atlantic flights seemed like the perfect combination.”
Ryan Reynolds, Owner of Aviation American Gin said: “I’ve been a huge fan of Sir Richard Branson and Virgin for years. For Aviation to be chosen as the gin of choice for such an iconic and quintessentially British brand is a complete honor. We look forward to serving Virgin Atlantic guests for years to come and, on a personal note, Sir Richard has promised to teach me the difference between revenue and profit, so I am beyond excited.”
To celebrate the partnership, a selection of lucky passengers on board Virgin Atlantic flights on the 30th September will get a special mixology experience hosted by bartenders from some of the world’s best bars, from The Dead Rabbit in New York to Smugglers Cove in San Francisco.
Virgin Atlantic and Aviation Gin will also be bringing their partnership to this year’s London Cocktail Week. From October 3rd – 7th, Virgin Atlantic will be trading its cockpits for cocktails with unique activations at the Old Truman Brewery. Guests can stop by for exclusive Aviation Gin cocktails from some of the world’s best bars, including Employees Only’s First Blush or Black Tail’s Terminal A. For more information please visit www.virginatlantic.com
As part of the relationship, Sir Richard Branson and Ryan Reynolds will appear in co-branded digital content this Fall.