Norwegian Cruise Line makes Australian TV debut
Norwegian Cruise Line launched its first ever television advertising campaign in Australia this weekend, part of its largest campaign investment to date and further solidifying the cruise line’s commitment to the region.
Airing from Sunday 16 September – Sunday 28 October, the six-week campaign will feature on several free to air channels, including Seven, Nine and SBS. This will be further supplemented with a significant digital video campaign.
The 30 and 15-second commercials showcase Norwegian’s ‘Feel Free’ ethos featuring the largest racetrack at sea, award-winning entertainment, The Haven by Norwegian®, global dining and beverage options. In addition, this television commercial showcases Norwegian’s strong product offering worldwide by highlighting Hawaii, Alaska, Europe, Australia and New Zealand as key destinations for the cruise line.
Norwegian Cruise Line’s television commercial is part of a broader campaign aimed at Australian and New Zealand travellers. Norwegian will be employing radio, outdoor, press and digital channels across September and October.