Cal-a-Vie Health Spa announces new executive appointments
Cal-a-Vie Health Spa is pleased to announce the appointment of Jennifer Middleton as Director of Marketing and Katrina Whipple as Sales Manager. Both individuals bring over 15 years of executive operations and sales experience in the luxury hospitality industry.
Director of Marketing, Jennifer Middleton
Jennifer Middleton will be responsible for spearheading all marketing, sales, public relations, advertising, internet, promotional staff and contracted agency activities at Cal-a-Vie.
Prior to joining Cal-a-Vie, Middleton spent more than seven years as Group Marketing and Brand Manager at The Pig Hotel, Restaurant and Spa Group in Hampshire, England for over seven years. There she was responsible for increasing online revenue, developing local partnerships, event management, and overseeing the active sales team in an effort to reach revenue goals.
Middleton is a graduate of CIM Berkshire UK, having earned her degree in Marketing. Her specialties include market development, operations, sales and revenue management. Middleton is a native of the United Kingdom, who currently resides in Vista, CA with her husband.
Sales Manager, Katrina Whipple
In her new role at Cal-a-Vie, Whipple will be responsible for attracting and booking private events, wedding buyouts and social/corporate groups, and is the point person for all group business and wedding activities booked at the spa.
Prior to joining Cal-a-Vie, Whipple held the Sales Manager Position at the Lakehouse Hotel and Resort in San Diego’s North County. There she was responsible for generating new leads and making sure the hotel was positioned correctly within the market and in line with revenue goals.
Whipple began her career at Four Seasons Resort Aviara as a Concierge and Reservations sales agent where she worked for 7 years, followed by a three-year stint as an Operations Manager at Beachfront Only Vacation Rentals.
“We are proud to welcome Jennifer and Katrina to our team at Cal-a-Vie,” says Gary McGiboney, Vice President of Operations at Cal-a-Vie Health Spa. “Together, their prior experience, reliability and passion for the hospitality industry align perfectly with our core values and vision of service.”
For more information please visit www.cal-a-vie.com.
Cal-a-Vie Health Spa – Vista, California
Nestled away on over 500 private acres in Vista, just north of San Diego, Cal-a-Vie is a destination health spa resort offering a 5:1 staff to guest ratio with 32 private villas and an adjoining Country Club and 18-hole golf course. Cal-a-Vie combines luxurious European spa philosophies with the California concepts of fitness, health and nutrition. The French Provencal- styled retreat is embellished with historical pieces and antiques from Europe including a 400-year old Chapel and L’Orangerie from Dijon, France – ideal for destination weddings and events. There is also an antique store exclusively available to guests. Cal-a-Vie offers three, four and seven night spa vacation packages that include gourmet cuisine, over 160 fitness classes, hiking, beauty and spa treatments, mind-body awareness programs, lectures, guest speakers and accommodations. Cal-a-Vie Health Spa has been consistently ranked as one of the world’s top destination spa resorts by Condé Nast Traveler, Travel & Leisure, and SpaFinder.