From gold medals to Gold Logies
The Gold Coast is bracing for an $80 million weekend of blockbuster events headlined by the 60th TV WEEK Logie Awards and 40th Gold Coast Marathon.
Premier Annastacia Palaszczuk said the TV WEEK Logies, would deliver more than $40 million in direct spending and publicity value alone for Queensland, while the Gold Coast Marathon, was on track to eclipse last year’s races which delivered a $25 million boost to the economy.
“We estimate this weekend’s bumper line-up of events will deliver $80 million of benefit for our economy,” she said.
“Queensland will roll out the red carpet for Australian TV’s night of nights, the TV WEEK Logies, and Australia’s A-list TV stars who will get to experience the Gold Coast first-hand.
“With the event having drawn more than one million viewers each year for the live television broadcast, the spotlight will once again be firmly on the Gold Coast.
“We want to inspire viewers right around Australia to make a visit to Queensland a must do.
“Add to this, the Gold Coast Marathon’s signature event has sold out, and with the ASICS Half Marathon almost at full capacity, we’re expecting to surpass last year’s 24,902 participation figure across all event races,” the Premier said.
Tourism Industry Development Minister Kate Jones said in addition to the Marathon and the Logies, the Gold Coast also hosting the UniSport Nationals Division 2 this weekend.”It’s another major event which brings thousands of student-athletes from 42 member-universities across Australia competing in 27 different sports.
“Formerly known as the Australian University Games, in 2017 the event delivered $13.58 million for the Queensland economy,” Ms Jones said.
“Now staged in two parts, the UniSport Nationals Division 1 will also be held on the Gold Coast in September.”
Ms Jones said this magnificent, multimillion-dollar-weekend again highlights the exceptional value of signature events to Queensland’s economy.
“Big, stand-out events are crucial for our tourism economy because they drive visitors to Queensland and generate great exposure for our destinations,” she said.
“In our last term, the Palaszczuk Government more than doubled the value of Queensland’s major events calendar.
“In 2017 our calendar of events was worth $600 million. This year, it’s tipped to generate around $780 million for Queensland. This is a great success story for our state.
“Thanks to this mega event weekend, Gold Coast restaurants, hotels, tourism operators and other traders will be abuzz hosting celebrities, competitors and visitors from around the nation and the globe.
“We’ve just hosted the Commonwealth Games – which was watched by more than 1.5 billion people around the world. Exposure that will generate hundreds of millions of dollars for our state over coming years.
“I’m proud to be part of a government that’s continuing to invest in events to grow our visitor numbers and create more jobs in Queensland’s tourism industry.”