MTA appoints Kerryn Taylor to Marketing-Communications role
MTA – Mobile Travel Agents has appointed highly experienced marcoms specialist Kerryn Taylor to the role of marketing communications manager.
Announcing the news, MTA CEO, Don Beattie said Ms Taylor would take over full responsibility for all aspects of the company’s marketing and communication with immediate effect.
Ms Taylor joins MTA’s Gold Coast head office executive team fresh from a 16-month stint managing marketing communication for the ‘Get set for the Games’ program, an integral component of the highly successful marketing strategy behind the recent Gold Coast 2018 Commonwealth Games.
Prior to this Ms Taylor spent 11 years with Eurostar International, her roles including project and events manager for the organisation’s London 2012 Olympic games involvement before being appointed international marketing manager in 2013.
She also has considerable retail experience having performed senior consultancy roles with New Zealand-based Gullivers Holidays in her native Christchurch and Pan Pacific Travel in London.
Announcing the news, MTA CEO, Don Beattie said Ms Taylor’s highly specialised skills would have considerable impact on the company’s overall marketing direction going forward.
“Kerryn joins us at a very important juncture in our 18-year history and will play a major role in setting MTA’s strategic marketing and communications direction going forward,” Mr Beattie said.
“Key to everything will be her involvement and direction in ensuring all MTA’s marketing and communication execution remains consistent in order for us to achieve maximum impact in this key area of our business.
“Kerryn’s experience speaks for itself, she makes a valuable addition to our existing management team and we are delighted to have her on board.”