Best Western International takes control in Australia & New Zealand
Best Western International today announced it has taken over day-to-day management of the world-famous brand in Australia and New Zealand.
“This will enable us to better compete in a rapidly evolving and increasingly complex marketplace,” Best Western International said.
It will now operate a Property Direct Relationship (PDR) with member properties in Australia and New Zealand, all of which are independently owned and operated.
Experience in other markets demonstrates that moving to a PDR structure results in better communications and enhanced service levels for guests.
“In those territories where Best Western operates PDR offices, hotels have given high marks in their annual surveys in the areas of sales support, marketing support, revenue management, revenue delivery and communication,” Best Western International said.
“Best Western International is committed to ensuring that all member hotels in Australia and New Zealand have the same experience.
“The goal is to have a more cost-efficient and effective organisation which unifies and leverages the existing staff in Australasia with the Best Western global team to drive superior revenue and service for Best Western branded hotels.”
Best Western International says it is focused on ensuring a smooth transition so that revenue delivery and support for member properties is enhanced and not compromised.
“Our focus will always on the success of our hotels.”
There are currently 115 hotels, apartments and resorts operating under the Best Western brand in Australia and New Zealand – all independently owned and managed, and all committed to the common worldwide standards of quality, service and value.