Mudgee Region wins Wine Australia Grant
Mudgee Region Tourism and Mudgee Wine Association have been successful in their grant application to Wine Australia for a new campaign set to launch later this year. The campaign, which will run for three months, will concentrate specifically on driving visitation from the international VFR (visiting friends and relatives) market with a focus on VFR’s from UK, Europe, USA and Canada.
Cara George, CEO of Mudgee Region Tourism says, “We know that there is a huge opportunity to target the expat and VFR market. Our campaign will highlight the wealth of experiences available in the Mudgee Region and our exceptional food and wine offering with an aim to cement our position as ‘the’ go-to short break destination.”
Whilst the primary target will be international travellers, the campaign will also reach the domestic market encouraging city dwellers and expats from areas such as Bondi and Manly to visit Mudgee Region.
The funding will see Mudgee Region Tourism collaborate with Mudgee Wine Association to match the funds from Wine Australia bringing the total campaign budget to $100K AUD. The campaign will showcase numerous compelling packages such as “Fly, Stay + Wine Away” encouraging regional travel from the Sydney market.
“We’re excited to join forces with Mudgee Region Tourism and Wine Australia on this venture. We have seen extraordinary growth in visitation to our region over the past few years domestically and we are thrilled to open our doors to the wider international community.” Says Jess Chrcek, President of the Mudgee Wine Association.