Air Canada rolls into Melbourne’s ‘heart’ to promote
As excitement builds around the June launch of its new non-stop Melbourne-Vancouver service, Air Canada is taking its distinctive maple leaf brand into the very heart of Victoria’s capital with an eye-catching wrap on the city’s iconic trams.
Over the next eight weeks the Air Canada logo will adorn a tram travelling along key routes covering the Melbourne CBD, St Kilda Beach, Swanston Street, Southbank, Prahran and Chapel Street.
The clever artwork not only highlights the non-stop service – which will operate three times a week from 3 June – it also promotes Vancouver as a new gateway for Victorians travelling to North America and showcases the airline’s state-of-the-art Boeing 787 Dreamliner aircraft.
Air Canada General Manager Australia and New Zealand Vic Naughton says the tram takeover brings together two tourism icons – the Air Canada ‘Rondelle’ and Melbourne’s world famous trams.
“Melbourne boasts the world’s largest urban tramway network, with more than 200 million passengers each year,” says Naughton. “That presents an extraordinary opportunity to remind Melbournians of Air Canada’s newest route, but it also sends the message that we are forging a genuine connection between two of the world’s greatest cities.”
In addition to the tram promotion, Air Canada is now spruiking its new Vancouver service via radio advertising and on digital billboards across Melbourne.
Members of the airline’s Australian commercial team also took part in an agency blitz this week, visiting key agents across Melbourne to thank them for their exceptional support for the new Vancouver service.