MyCEB continues its annual China Roadshow to present the best of Malaysia
Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture once again headed a strong delegation of 27 industry partners to China to promote Malaysia as an attractive and preferred corporate meeting and incentive travel destination. This year, the roadshow will see an extension to a new city, Chongqing in which the journey will start in Shanghai on 23 March, Beijing on 26 March, Chengdu on 28th March, followed by the new city Chongqing on 30 March and will end at Guangzhou on 2nd April.
The 8th China Roadshow is expected to help further enhance the Ministry of Tourism & Culture’s continuous efforts to tap into the lucrative China outbound market, which contributes to tourist arrival to Malaysia.
The mission is led by Datuk Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB and supported by a strong Malaysian team, comprising of Penang Convention & Exhibition Bureau (PCEB), Sabah Convention Bureau, airline, hotels, unique venues, destination management companies, event companies, as well as entertainment and convention centres. *(For a full listing of accompanying industry partners, please refer to the list at the end of the press release.)
The roadshow serves as a platform for MyCEB to showcase Malaysia’s best and latest offerings to entice more corporate meeting and incentive groups from China. Apart from facilitating B2B engagements between the participating industry players, the roadshow consists of destination workshop featuring new developments and product offerings and experiences in Kuala Lumpur, Penang, Langkawi, Sabah and Sarawak as well as for the first time, providing training to the local meeting planners to create interesting thematic incentive itineraries.
Chief Executive Officer of MyCEB, Datuk Zulkefli Hj. Sharif, said, “For the very first time, this roadshow is extended to a new city Chongqing with a new and engaging workshop conducted. The workshop aims to guide local meeting partners by drawing best inspiration in creating a thematic incentive itinerary. Through this productive exercise, not only MyCEB will assist in crystalizing the planners’ ideas, but more importantly, help to explore the endless opportunities with Malaysia and MyCEB as a supporting organisation.”
The on-going campaign Malaysia Like Never Before (MLNB) by MyCEB is designed to showcase the diverse experiences corporate and incentive groups can experience while in Malaysia which highlights the unique features of five key Malaysian destinations namely, Kuala Lumpur, George Town (Penang), Langkawi, Kota Kinabalu (Sabah) and Kuching (Sarawak).
To further boost the market presence, Malaysia Twin Deal XP (MTD XP) programme which was designed by MyCEB provided more value to clients and corporate incentive and meeting planners. The combination of MTD XP programme, roadshows, in-house training for China MICE agents in second tier cities coupled with aggressive sales and marketing activities by our industry partner and airlines have definitely strengthened Malaysia’s positioning and offers added benefits for the Chinese corporate organisations to stage their events to Malaysia.
*ACCOMPANYING INDUSTRY PARTNERS – CHINA ROADSHOW 2018
1. State Bureau & Local Authorities
· Malaysia Convention & Exhibition Bureau
· Penang Convention & Exhibition Bureau
· Sabah Convention Bureau
· Malaysia Airlines Berhad
3. Destination Management Companies
· Asian Overland Services Tours & Travels Sdn Bhd
· Eramaz Travel Services Sdn Bhd
· Mayflower Holidays Sdn Bhd
· Pearl Holiday (M) Tour & Travel Sdn Bhd
· Rainbow Leisure Sdn Bhd
· HTC Travel Services (M) Sdn Bhd
· Sunflower Holidays
· Majestic Express Holidays Sdn Bhd
· MYS Travel Sdn Bhd
4. Venues & Accommodations
· The Malaysia International Trade and Exhibition Centre (MITEC)
· Setia SPICE Convention Centre
· Sunway Lagoon Malaysia
· Desaru Coast Malaysia
· Legoland Malaysia Resort
· The Andaman, a Luxury Collection Resort
· Genting Malaysia Berhad
· Hard Rock Hotel Penang
· Eastin Hotel (Kuala Lumpur )
· Eastin Hotel (Penang)
· Sunway Resort Hotel & Sp