Frasers Hospitality doubles Middle East portfolio
Frasers Hospitality, a member of Frasers Property Group, announced new openings in Saudi Arabia and Oman in 2018. The recent opening of Fraser Suites Riyadh and soon-to-open Fraser Suites Muscat join existing properties Fraser Suites Seef, Bahrain, Fraser Suites Diplomatic Area Bahrain, Fraser Suites Doha, Fraser Suites West Bay, Doha and Fraser Suites Dubai. With three more properties planned in Dubai, one in Jeddah, one in Al Khobar and one in Kuwait, Frasers Hospitality is set to double its footprint in the region to 13 properties over the next few years.
“It is timely for us to scale up in the Middle East. We have a loyal base of corporate customers and this has contributed to the success of our properties in Bahrain, Doha and Dubai, which are enjoying average occupancies of over 85 percent,” said Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality.
From now till 2020, the top three business travel markets in the Middle East are expected to be the UAE, Saudi Arabia and Qatar1. Bahrain is also drawing large numbers of business tourists due to its hosting of conferences such as the World Islamic Banking Conference.
In a first for Saudi Arabia, the kingdom is planning to issue tourist visas from April as it pushes ahead with major economic and social reforms. A massive tourism project along its Red Sea coastline is also on thecards2.
“Saudi Arabia is expecting more than 31 million tourist arrivals by 20273 as it commits to implementing Vision 2030, its most ambitious economic reform program to date,” Mr Choe pointed out.
Encouraged by such promising prospects, the newly opened Fraser Suites Riyadh aims to meet the needs of a growing financial district in the city where hospitality demands are largely driven by corporate clientele4. Located in Olaya, it provides easy access to top business and entertainment establishments as well as landmarks such as Kingdom Centre, which boasts the most luxurious brands in Saudi Arabia.
With 95 fully furnished luxury serviced residences, Fraser Suites Riyadh features a range of accommodation options from studio apartments to two-bedroom penthouse suites. In a nod to holistic wellness, guests also have the convenience of a massage facility, an Olympic-size rooftop swimming pool, a 24-hour fully equipped gym, a library lounge and healthy eating options at two dining concepts.
“Both Saudi Arabia and Oman have been highlighted as countries that are leading the region indeveloping cultural tourism, with a number of world-class attractions being built5,” Mr Choe added.
In a landmark move into Oman, Frasers Hospitality will soon launch Fraser Suites Muscat, leveraging on the increase in tourism investment as Oman diversifies away from an oil-based economy6. Scheduled to open in the second quarter of 2018, the 120-unit property boasts a prime location close to the upcoming Mall of Oman, the diplomatic area and Ghala industrial estate. Offering one-, two- and three-bedroom luxury apartments, residents have the choice of facilities such as a spa, fitness centre, rooftop pool and kids’ playground.
Frasers Hospitality entered the Middle East with Fraser Suites Seef, Bahrain in 2009 and its portfolio hasexpanded to include Fraser Suites Diplomatic Area Bahrain, Fraser Suites Doha, Fraser Suites West Bay,Doha and Fraser Suites Dubai. The Group has been named as Middle East’s Leading Serviced Apartments Brand7 and Best Serviced Apartment Company in the Middle East 8 . The properties have also been individually awarded as Leading Serviced Apartments within the region9.
As at 31 December 2017, Frasers Hospitality has equity interests in and/or manages over 16,000 unitsand has more than 8,000 units already signed up and pending openings. Its global footprint stands at more than 150 properties in over 80 cities.