MGallery by Sofitel is catering to the distinct needs of female travellers with the next phase of its global offering designed especially for women and Inspired by Her.
Since Inspired by Her’s initial inception in 2013, MGallery has been refining its ground-breaking offering which is dedicated to meeting female travellers’ specific needs. Through it, MGallery has been anticipating and responding to the demands of their female clientele with exclusive services and special considerations throughout her stay.
Through tailored experiences, amenities, packages, entertainment and cuisine, Inspired by Her is about curating special moments ‘with her in mind’ and the next phase of the program, is focused on feminine enrichment.
In 2017, in support of the brand’s Inspired by Her initiative, MGallery conducted an in-depth study to examine the habits and requirements of the female traveller, with close to 3,000 participants in 4 countries – France, Italy, Great Britain and Australia. The survey found that 80% of decisions are made by women when travelling and 86% of them (including 80% of men) favoured a female-oriented hospitality program.
As a result, MGallery by Sofitel is seeking to further elevate its position as a brand of choice for female travellers around the world.
Tailored services offered as part of Inspired by Her in MGallery hotels around Australia and New Zealand, include make-up mirrors, complimentary beauty items, quality hairdryers, fashion and lifestyle magazines, access to beauty appointments and an emergency kit that includes makeup remover wipes, nail polish remover, hair ties and pins, sunscreen, stockings and more.
Across Australia and New Zealand, MGallery by Sofitel hotels are also showcasing a number of enriching experiences and menu items as part of theInspired by Her programme. Some highlights include:
The Como Melbourne: Inspired by Lady Eyre Williams who acquired the site the hotel sits upon in 1846, the South Yarra Fizz is a refreshing Elderflower Gin cocktail. The hotel owes its names to Italy’s Lake Como , where Lady Eyre Williams married Sir Edward Williams. Elderflowers grow freely in this part of Italy, hence the inspiration for the cocktail.
Harbour Rocks Hotel: Inspired by renowned Chef Maggie Beer, who is a regular guest of the hotel, the Barramundi Fillet with asparagus, tahini, pomegranate and walnut is not only inspired by Maggie Beer, but it is also one of her favourite dishes when dining at the restaurant. Adding to this, every woman staying at Harbour Rocks Hotel will receive $25 off all treatments at Endota Spa.
Hotel Lindrum: At felt restaurant, the Albacire tuna carpaccio is inspired by Stephanie Alexander, a Melbourne born and raised chef who is regarded as one of Australia’s greatest food educators. The hotel also offers a Tea Time Negroni, which is a refreshing cocktail inspired by T2 Tea founder, Maryanne Shearer, who opened her first T2 store in 1996 in Melbourne. The cocktail includes T2 Chai Tea infused with 4 Pillars Gin, Antica formula and Campari, stirred and served on ice and topped with a flower.
Hotel St Moritz, Queenstown: A bespoke house robe and eye mask set will be available to all female travellers at Hotel St Moritz. In addition, Lombardi Restaurant offers a wood-fired lasagne, which has been on the menu for 20 years. This dish was inspired by Lombardi’s opening chef, Giuseppe who was given the recipe from his mother. Despite numerous requests for guests to obtain the recipe, it remains a house secret.
To commemorate International Women’s Day on 8 March 2018, MGallery by Sofitel will celebrate the launch of Inspired by Her in Bangkok and in Melbourne. The Como Melbourne will be hosting an elegant brunch with guest speaker Katie Sarah, the first female to conquer the Seven Summits – the seven tallest peaks on all seven continents. Renowned fashion illustrator, Kerrie Hess will be painting an ‘Inspired by Her’ illustration which will be a symbol of the Inspired by Her campaign in the Pacific.