GNTB cooperates with the Wheelchair Basketball World Cup 2018
The German National Tourist Board (GNTB) and the 2018 Wheelchair Basketball Association (gGmbH) are cooperating in the preparation of the wheelchair basketball world championship, which will take place from 16 to 28 August 2018 in Hamburg. More than 1,000 athletes with 28 teams from all over the world will attend the event. For the games the organizers expect about 50,000 spectators on site.
A corresponding cooperation agreement has now been signed by the partners. Accordingly, the GNTB will incorporate the Wheelchair Basketball World Cup into the marketing activities of selected focus markets with events, press and online activities, and distribute contents for the World Cup via www.germany.travel. The World Cup organizers will support with promotional materials and media, integrate the GNTB logo into their communication and provide a defined card contingent for promotional purposes.
Petra Hedorfer, Chair of the GNTB’s Board of Directors, explains: “Since the Football World Cup 2006, Germany has enjoyed an excellent reputation as a venue for international sporting events. The Wheelchair Basketball World Cup is a great way to communicate this brand in conjunction with our high standard of barrier-free travel worldwide. “
Anthony Kahlfeldt, Managing Director of WM 2018 Wheelchair Basketball gGmbH, explains: “With the combination of sports, music and inclusion, we want to particularly appeal to younger people in wheelchair basketball and inclusion. The cooperation with the GNTB is a wonderful opportunity to market our sport and the World Cup via international networks.”