Discover The Palm Beaches names Erick Garnica as Senior Director
Discover The Palm Beaches (DTPB) announced that Erick Garnica has joined its leisure sales staff as Senior Director, Leisure Travel Industry Sales. With 17 years of sales success, Garnica brings a wealth of experience and firsthand knowledge of Florida to the team. In his new role, he will provide strategic direction and leadership for leisure travel industry programs and oversee development of worldwide leisure markets. Garnica reports to DTPB’s Senior Vice President, Marketing, Leisure Sales & Community Engagement, Rich Basen.
“I am proud to join the powerhouse leisure sales team at Discover The Palm Beaches, and look forward to engaging with top-tier leisure markets to showcase this premier destination on a global scale,” said Garnica.
“Garnica is a respected hospitality professional,” said Jorge Pesquera, president and CEO for DTPB. “We look forward to having his market expertise, industry connections and sales abilities to further develop our leisure sales worldwide.”
Most recently, Garnica served as the Director of International Sales for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). His responsibilities included selling Greater Fort Lauderdale as a leisure destination to travel agents and tour operators internationally, with a focus on Latin America, Europe, and Scandinavia. He was also involved with the Broward County Aviation Department in developing new airlift into Fort Lauderdale/Hollywood International Airport. Before joining GFLCVB in 2013, Erick held the position of Senior International Tourism Sales Manager at the Lee County Visitor & Convention Bureau, where he developed relationships with tour operators and wholesalers in international markets, including the UK, Europe, Scandinavia, Canada and Latin America. He also worked with media outlets in those respective countries to create brand awareness.
Originally from Mexico City, Erick began his tourism career after relocating to the west coast of Florida 18 years ago, holding positions in reservations, marketing and leisure sales in the hospitality community in Southwest Florida, including LXR-Luxury Resorts & Hotels, The Registry Resort in Naples and Edgewater Beach Hotel. Garnica is fluent in English and Spanish, and proficient in German.
Garnica is active in Hospitality Sales and Marketing Association International (HSMAI).
In 2017, The Palm Beaches welcomed a record 7.89 million visitors. The tourism industry in Palm Beach County supports approximately 70,000 jobs, with an economic impact of about $7 billion.
Discover more about The Palm Beaches at www.ThePalmBeaches.com. Follow @PalmBeachesFL on Facebook, Instagram and Twitter.
About Discover The Palm Beaches
Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 39 cities and towns spanning more than 2,300 square miles and 47 miles of pristine beaches from Boca Raton to Jupiter and Tequesta, commonly referred to as “The Palm Beaches.” Tourism is among Palm Beach County’s major industries, generating $4.6 billion in direct visitor spending and supporting 70,000 jobs with an economic impact of about $7 billion. Once recognized as a tropical escape for elite travellers in the late 1800s, America’s First Resort Destination® is making its resurgence as The Best Way To Experience Florida®, welcoming a record-breaking 7.89 million people in 2017. The Palm Beaches are home to nearly 17,000 hotel rooms, ranging from historic resorts to boutique inns. The destination features more than 100 family-friendly attractions, world-class luxury and antique shopping experiences, 125 miles of peaceful waterways for on- or in-the-water activities, more than 150 artificial reefs that line the Atlantic Ocean’s Gulf Stream current, 160 golf courses, award-winning restaurants and a thriving entertainment scene boasting more than 200 art and culture organizations. Situated along I-95, The Palm Beaches are also home to Palm Beach International Airport (PBI), with more than 200 daily direct flights to 27 domestic and international destinations in the United States and Canada. The Palm Beaches are also conveniently located next to Fort Lauderdale-Hollywood and Miami International airports, each one only an hour away. In addition, with the new Brightline train, transportation into The Palm Beaches from Fort Lauderdale is even faster and more convenient – with connections to Miami and Orlando coming soon. For more information about The Palm Beaches, visit www.ThePalmBeaches.com and connect on social media viaFacebook, Twitter and Instagram @PalmBeachesFL, YouTube at Discover The Palm Beaches and the hashtag #ThePalmBeaches.