German National Tourist Board (GNTB) awarded Green Globe Gold Status Certification
The German National Tourist Board (GNTB) has successfully completed re-certification for the Green Globe program. The GNTB received Gold Member Status from Green Globe for continuous certification for five consecutive years.
Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB), explains: “We are positioning Germany as a travel destination, offering a wide range of credible sustainable tourism products and services. In our efforts to lead by example, we at
the GNTB are reducing our own environmental footprint. With the consistent use of green electricity at head office and conducting our largest sales event, Germany Travel Mart as a green meeting alone, we achieved a CO2 emission savings of almost 200 tons this year.
International Recognition with Green Globe Certification
The Green Globe Certification Standard is a globally recognized certification process specifically for the travel and tourism industry. To participate, members must document sustainable activities and meet a wide range of criteria according in key theme areas:
sustainable management, social/economic, cultural environment and environment in the Green Globe System. Additionally, an accredited independent auditor conducts an onsite audit of the company.
Regional Network as “Ökoprofit” Company in Frankfurt am Main
Furthermore, the GNTB has been recognized as a Frankfurt “Ökoprofit” Company every year since 2014. “Ökoprofit” stands for “ÖKOlogisches PROjekt Für Integrierte Umwelttechnik” (Ecological Project for Integrated Environmental Technology) and is a joint
project between municipalities and local companies. As part of the certification process, member companies participate in several workshops each year, dealing with a variety of topics ranging from energy efficiency to employee motivation. The “Ökoprofit” committee conducts onsite visits to ensure that these measures are actually implemented by participating companies.
Competency Centre for Sustainability
The GNTB has systematically developed and expanded its sustainability competencies using a three-pillar strategy. The first pillar consists of developing concrete sustainable products, services and projects. The GNTB shares its knowledge with partners in a variety
of formats and links competencies within its network. The second pillar, “Communications Strategy”, entails coupling sustainability with its core brand, e.g. by focused theme marketing and inclusion of all marketing tools. The GNTB presents the high standards
achieved by destination Germany at international workshops and conferences on a regular basis. The third pillar, the internal sustainability initiative, bundles any activities in which the company engages in the context of sustainability.