Singapore Airlines selects Ink to relaunch its in inflight magazine

Singapore Airlines selects Ink to relaunch its in inflight magazineSingapore Airlines selects Ink to relaunch its in inflight magazine

 It was announced today that Singapore Airlines has appointed the world’s leading travel media company Ink to redesign and relaunch its inflight magazine and represent its magazine and digital media sales.

Ink is relaunching SilverKris as an inspiring, globally-minded publication for Singapore Airlines customers in May 2018. The new magazine will feature a contemporary design and exciting content drawn from Singapore Airlines’ global route network, which encompasses 370 destinations in 86 countries and territories worldwide. The magazine will be available on board all Singapore Airlines flights and in SilverKris Lounges worldwide.

Ink’s joint CEO Michael Keating said:

“Singapore Airlines is the world’s most awarded airline and we’re thrilled to be partnering with them to deliver a new world-class magazine. SilverKris will be a beautiful, bespoke publication, every bit as elegant, sophisticated and inspiring as the airline. As well as being something for readers to deeply engage with, it also offers advertisers the opportunity to reach and connect with Singapore Airlines’ highly sought-after and in uential audience. Having set-up an Ink office in Singapore over a decade ago, it is thrilling to now be working with Singapore Airlines.”

Ink’s Asia Paciffic MD Ric Stockfis added:

“All of us at Ink’s Singapore office are extremely proud to have been chosen by Singapore Airlines, a carrier with more than 70 years of prestigious history, to help relaunch their inflight magazine for today’s discerning international audience. SilverKris will be the centrepiece of a complete multimedia suite, including an exciting new series of destination videos, that will inspire and engage passengers at every stage of their journey.”

In addition, Ink will be revamping Singapore Airlines’ travel inspiration website and app and represent all digital advertising opportunities.

Ink is also the current publisher for Silkwinds, the in ight magazine of Singapore Airlines’ regional carrier SilkAir, and represents the airline for magazine and media sales. Together, the two airlines carry more than 25 million passengers a year to almost 100 destinations worldwide.

This is a unique advertising opportunity for brands as travel numbers are increasing year on year and are predicted to double by 2035, with the Asia Paciffic region expected to be the source of more than half the new passengers over the next 20 years.


Founded in 1994 in London, Ink is the world leader in travel media, connecting more than 10,000 advertisers and brands to a highly receptive, and growing global audience of 822 million passengers. Ink creates and delivers inspiring, award-winning content for the world’s biggest and greatest airlines, railways, travel companies and their passengers, by producing 28 magazines in 14 languages and video content for all digital platforms. Partners include American Airlines, Amtrak, easyJet, Etihad Airways, Norwegian, United Airlines and Virgin Atlantic.

From 6 offices around the world, Ink’s media connects brands, advertisers and marketers to a highly receptive, and real, global audience through inflight publications, video and online content and ambient and experiential advertising opportunities. It is accepted that airline passenger numbers will double in size by 2035.

Ink’s work has been recognised with numerous awards including: Best Overall Editorial, Travel Magazine of the Year, Best Cover, Best Art Director and Best Photography, across events in the Americas, Europe and Asia. In 2017, Ink won 17 prestigious design and editorial awards.

In addition to its headquarters in London, Ink has offices in Singapore, Miami, New York, Abu Dhabi and São Paulo.

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Source = Ink Global
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