Toulouse-Blagnac Airport appoints PAM
Toulouse-Blagnac Airport has appointed Pacific Aviation Marketing (PAM) – the specialist in tourism and aviation representation in China and Hong Kong – as its representative in the China market. The appointment takes effect from January 2018.
Acting as the representative of ATB in China, PAM will be responsible for enhancing the awareness of ATB and the Occitania region of France among the trade and the general public through online and offline marketing and promotion. PAM will also work hand in hand with ATB to develop the market with an aim to launch a direct flight route between Toulouse and China.
The collaboration signifies Toulouse-Blagnac Airport’s strong will to establish the Chinese market. Under the background of the new traffic rights agreement concluded in March 2017 between France and China that passenger services between the two nations will be progressively increased from 50
to 126 weekly frequencies by 2020, Toulouse Airport, being the gateway to the South of Europe equipped with international infrastructure and being located in an outstanding touristic region, has what it takes to appeal to the Chinese clientele.
About the Toulouse-Blagnac Airport
Toulouse-Blagnac Airport (ATB) is the fifth largest airport in France for passenger traffic (9.2 million passengers in 2017 (+14.6 percent), 1.1 million passengers more than 2016) and the country’s largest regional cargo airport. It serves 17 regular domestic destinations, 63 regular international destinations and 37 charter destinations from Toulouse. For 2016-2018, ATB has launched an ambitious project based on the development of European low-cost traffic and international long-haul traffic, the growth of the terminal’s commercial offer and the construction of a 4-star hotel directly connected to Hall A. For more information, please visit www.toulouse.aeroport.fr
About Pacific Aviation Marketing
Pacific Aviation Marketing (PAM) is a subsidiary of the MF Jebsen Group. Founded in Hong Kong in 1978, PAM has established itself as the largest General Sales Agent (GSA) in China and Hong Kong in terms of number of principals being represented. PAM specializes in all-rounded sales and marketing services including passenger sales, cargo sales, distribution, call centre, marketing, media relations and brand building for aviation, cruise and hospitality clients. With headquarters in Hong Kong, its extensive network in China is covered by offices in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Qingdao. For more information, please visit www.pam.com.hk.