MTA cruise strength again underlined with double CLIA Awards nomination
Underlining its strength on the Australian cruise scene, MTA – Mobile Travel Agents’ marketing team and two MTA Members have been nominated as finalist in the prestigious Cruise Lines International Association (CLIA) awards.
The MTA marketing team has been nominated in the ‘Plan a Cruise Month Promotion of the Year (Australasia)’ category.
The aim of this award is to recognise the most outstanding ‘Plan a Cruise Month’ campaign undertaken by any travel agency or individual CLIA member based on creativity and originality of the campaign, use of traditional promotional activity and new media including social media, correct use of branding and the ultimate success of the campaign.
MTA’s strength in the cruise sector has been further bolstered with, for the second year in a row, two Members reaching the finals of the CLIA ‘Home Based/Mobile Cruise Agent of the Year (Australia)’ award.
The two MTA Members are Sarah Fenton, nominated for the second year running, and Vicki Williamson, both of whom are hoping to emulate the success achieved in 2015 by fellow MTA Member Tracey Flower and her predecessor, the year before, Wendy Allen, both of whom were winners in the category.
Finalists for this prestigious award are selected based on sales volume, sales growth, marketing efforts, attendance at training and overall product support throughout the year.
Congratulating the MTA marketing team and Sarah and Vicki on their well-deserved success, MTA Cruise & Wholesale Product Manager, Rhona Rodgers said that this achievement in reaching the finals was a further demonstration of MTA’s depth of quality, product knowledge and expertise within the cruising sector.
“It is a real feather in the MTA cap to receive these nominations,” Mrs Rodgers said.
“We currently have 98 MTA Members with CLIA affiliation and we actively encourage all our MTA Members to join CLIA and embrace the CLIA learning journey to help strengthen their cruise knowledge.
“We know this will in turn, together with Members’ fabulous customer service ethic, continue to attract new ‘cruisers’ and grow cruise sales.”