Scenic announces refresh of Scenic Club Loyalty program
Scenic will introduce an updated loyalty proposition for its Scenic Club members on 1 January 2018, designed to better reward guests for their support.
The changes will see the rewards program move from a day-based loyalty structure to a points-based structure, whereby guests will be rewarded Scenic Status points based on the length of travel and their overall spend.
All guests on land tours across Scenic’s extensive portfolio of destinations will receive 100 Scenic Status points per day, for all tours of a minimum seven paid days. Guests on river cruises in Europe and South East Asia, will also receive a minimum 100 Scenic Status points per day for bookings of a minimum seven paid days (with additional points received depending on their category and deck of travel, up to 150 points).
Scenic will also extend its Scenic Club program to Scenic Eclipse guests when the World’s First Discovery Yacht debuts in August next year. As with Scenic’s river cruises, guests will receive a minimum number of Scenic Status points per day, in this case 150 (with additional points received depending on their category and deck of travel, up to 300 Scenic Status points per day for travel in the Owner’s Penthouse or Two-Bedroom Penthouse).
The Scenic Club program has four tiers, with guests qualifying for Scenic Club Gold after their first Scenic tour or cruise. The new format will see guests move to Scenic Club Platinum once they reach 5000 points, Scenic Club Diamond once they reach 10,000 points and Scenic Club Emerald once they reach 25,000 points.
From 1 January 2018, guests will now also be able to take advantage of an extended redemption period for Scenic’s Thank You and referral vouchers. A key benefit of the new program, the vouchers will now be valid for 24 months, from the current 12 months, allowing guests extra time to book their next handcrafted journey and reap the rewards of introducing family and friends.
For more information please visit scenic.com.au/scenic-club/update