Raffles Hotel and Gardens by the Bay win Top Influential Brands awards
Raffles Hotel and Gardens by the Bay won Influential Brands® Top Influential Brands awards for the Heritage Hotel and Tourist Attraction categories respectively. The announcement was made at a black-tie ceremony held at Capitol Theatre on 7 November 2017 in conjunction with the 2017 CEO Asia Conference (now in its 5th edition).
“These deserving names represent brands which are enjoyed and loved by consumers in Asia. We are proud to have identified the finest selection of Awardees this year that clearly represent Asia’s ambition to build prominent local and global brands,” said Mr Jorge
Rodriguez, Managing Director of Influential Brands.
The win is backed by more than five years of consumer insights and surveys covering five Asian countries and more than 5,000 participants. The countries surveyed include China, Indonesia, Malaysia, Thailand and Singapore. The Asia-wide study was conducted via both face-to-face and online surveys. More than 50 categories from “Online Marketplace”, “Food and Beverage (F&B)” and “Fast-Moving Consumer Goods (FMCG)”, to “Electronics” and “Beauty & Wellness” were covered. Only top 5 brands from each category qualified for this award. There were 33 winners for the “Top Influential Brands” awards this year.
Influential Brands®, in partnership with knowledge partner, Deloitte Singapore, education partner, SIM, and official car, Rolls-Royce Motor Cars, rolled out the red carpet for the glitzy event. It toasted some of Asia’s captains of industry across 50 industries such as Hospitality, Property, Bank, Airline, Automobile, F&B, Healthcare, Retail, Technology, FMCG, as well as Communication among others. Mr Teo Ser Luck, Member of Parliament, was the Guest-of-Honour at the event.
The event was a huge success as more than 400 influential Asian C-suite executives from over 100 leading companies across the region including Indonesia, Malaysia, Thailand and China attended the event. The theme for this year: “The Future of Business in Asia”.
Raffles Hotel and Gardens by the Bay’s wins were among 46 distinguished CEOs (6 Top CEO of the Year awards), brands (1 Hall of Fame; 33 Top Influential Brands; and 4 Outstanding Brands awards) and personalities (1 Influential Woman of the Year and 1 Influential Artist of the Year awards) awarded at the event.