Hotel.com announces ultimate bad ass bucket list trip
New research from Hotels.com® has revealed a trend in grandparents teaching young travellers a thing or two about making the most of life, with a fifth of those surveyed under 30 saying they are inspired to travel, based on the adventures of their grandparents and parents.
According to the research, which surveyed 5,200 people across 28 countries, almost a fifth of millennials admit to having a glamourous gran and one in eight confessed that their gran (or nana) was cooler and travelled more than them.
David Spasovic, Hotels.com Marketing Manager for Australia and New Zealand, says the research shows that grandparents are increasingly becoming the source of travel inspiration for younger generations, having had the time and chances to take on some wild adventures.
“We love that travel-hungry millennials are looking to their older counterparts for advice and direction on where to travel. With their increasing use of digital technology such as the Hotels.com app, and appetite for more adventurous travel, it’s clear that older travellers have still got it when it comes to exploring the globe.”
To mark the research, Hotels.com has announced a new campaign with Instagram star Baddie Winkle, as she kicks off her #BadAssBucketList tour of North America, Brazil and Europe.
The epic trip will see the 89-year-old star, whose celebrity fans include Miley Cyrus, Khloe Kardashian and Nicole Richie, tick off her ultimate bucket list, including VIP helicopter rides, samba dancing with Brazilian beauties and rubbing shoulders with NFL stars.
Proving that Baddie is the ultimate ‘Glam Ma’, Baddie’s plus-one for the tour will be her 21-year-old great granddaughter, Kennedy, who will be joining Baddie as she ticks off her top 10 bucket list adventures.
Baddie’s Top 10 Bucket List includes:
- Chase waterfalls in Niagara Falls
- Mix bad ass cocktails at a New York City rooftop bar
- Score a touchdown with a Dallas Cowboy
- Ride a helicopter across the Grand Canyon
- Shake her ass at a Samba class with the locals in Rio de Janeiro
- Watch hunky volley ball players on Ipanema beach
- Bag herself a Prince at Buckingham Palace in London
- Enjoy an eye-popping performance at the Moulin Rouge in Paris
- Sing, dance and drink in a traditional Irish pub in Dublin
- Spend the night revelling at G-A-Y London
Speaking of her upcoming trip, Baddie says; “I am so excited for my trip with Hotels.com! I have always wanted to hang on the sidelines at a Cowboys football game, go to the Moulin Rouge in Paris and watch cheeky volleyball players do their thing on a beach in Brazil. Life is only as rewarding as you make it, so make the most of it!”
David Spasovic says, “Baddie’s passion for life makes her the perfect partner for Hotels.com’s latest campaign, which is all about experiencing the best of the world, no matter what the age.
“Skipping from city to city, Baddie and Kennedy are sure to see some serious benefits from the Hotels.com Rewards Program, giving them one free night with every ten booked. We can’t wait to see what exciting antics they get up to!”
Follow Baddies’ #BadAssBucketList Tour across her Instagram account and Hotels.com social channels including Instagram and Facebook. Start your own adventure by downloading the Hotels.com mobile app to choose from hundreds of thousands of places to stay around the world.