MyCEB strengthens its Marketing & Communications team
Malaysia Convention & Exhibition Bureau (MyCEB) has announced the promotion of Ms. Tan Mei Phing as Senior Manager, Marketing & Communications, and Mr. Izad Ismail Abdullah as Manager, PR & Communications.
Ms. Mei Phing will oversee the whole spectrum of the Marketing & Communications Division, which will include Marketing & Branding, Industry & Product Development, PR & Communications, as well as Market Research. She will report directly to the Chief Executive Officer of MyCEB, Datuk Zulkefli Hj. Sharif. Meanwhile Mr. Izad will be responsible to manage and implement a comprehensive brand awareness and PR & Communication strategy plan for MyCEB’s Business Events and Malaysia Major Events divisions in addition to Digital Marketing activation. He will report directly to the Senior Manager, Marketing & Communications, Ms. Mei Phing.
“With vast experience in managing numerous major international conferences held in Malaysia, Ms. Mei Phing is well-positioned to drive Malaysia’s marketing and communications in the business events industry. Her knowledge of tourism and marketing communications is pivotal to the continued success of the business events industry,” said Datuk Zulkefli Hj. Sharif, CEO of Malaysia Convention & Exhibition Bureau, an agency under the Ministry of Tourism and Culture Malaysia.
“We are also glad to have Mr. Izad as the new Manager. With his experience and knowledge in the media, we are confident that he is best suited to lead this challenging but rewarding position. We strongly believe that he is capable of enhancing our organisation’s communication strategy at an incredibly exciting time as Malaysia charts its business events journey to greater heights,” he added.
Prior to her new role, Ms. Mei Phing was the Event Support Manager for MyCEB Business Events, overseeing the Event Support Department and managing the provision for all confirmed events from both the Association Conferences and Corporate Incentive business segments. Subsequently, she joined MyCEB as a Project Consultant in 2011 to oversee the Corporate & Incentive Department for an interim period
Mei Phing started her career in the Meetings, Incentives, Conferences, and Events (MICE) industry with an international DMC and later progressing into the role of a professional conference organiser where she was involved in bidding and managing numerous major international conferences held in Malaysia.
Prior to joining MyCEB, Mr. Izad has held roles at Sime Darby Berhad and Astro. Mr. Izad first joined the bureau in 2015 as Assistant Manager for PR, Communications and Digital. In his new role, Mr. Izad will now be responsible for the bureau’s communications, media relations and digital marketing efforts.