Australian cruise wholesalers experience a new way to see Europe by river
Riviera Travel hosts travel industry famil ahead of Australian showcase Riviera Travel has hosted its first Australian travel industry famil on its European river ships as part of the company’s first foray into the booming Australian river cruise market.
Riviera Travel’s Sales Manager for Australia, Shelley Davey, based in the UK, will also visit Australia this month to host a booth at the CLIA Cruise 360 Australasia Conference in Sydney on August 25 as well as a CLIA webinar on August 30 and also meet local wholesalers and travel agents.
Joining the recent, seven-day famil on the Rhone River in France aboard Riviera Travel’s five-star river ship, Lord Byron, was a three-person team from wholesaler, Cruise Traveller, which helps distribute Riviera Travel product in Australia. The lucky trio to experience Riviera’s Burgundy, River Rhone and Provence cruise were Product Manager, Sam Patton, Business Development Manager, Karen Revelle, and Travel Consultant Madeline Bielak
Sam said the Cruise Traveller team was impressed by their first-hand experience, which would help the group market and sell Riviera Travel’s extensive range of European river cruises in Australia.
“The Lord Byron is a beautiful ship with friendly staff and we loved the Rhone – such pretty countryside with charming locals everywhere we went,” said Sam. “But what impressed us the most was the price point, with Riviera’s fares up to 50 per cent lower than those charged by other river companies – and yet there was no compromise on the product quality. We also liked the way Riviera, where possible, grouped passengers for shore excursions by walking ability so that people didn’t feel a walking tour was too fast or too slow. These excursion groups were also small in size, making it easy and enjoyable to see the sights and hear commentary from the guide.”
Established in the UK in 1984, Riviera Travel is the largest supplier of European river cruises in Britain, with an expanded fleet of 11 luxury ships set to carry a record number of guests on 300 river cruises across Europe in 2018. The company recently launched its first campaign targeted at Australians, with a dedicated website and brochure in Australian dollars. Riviera Travel has a no-direct-booking policy, with all bookings by Australians made via travel agents. In Australia, Riviera Travel product is distributed by wholesalers Cruiseco and Cruise Traveller.
Ahead of her upcoming trip to Australia this month – one of several this year – Ms Davey said she was excited to showcase Riviera’s luxury, price-beating product to the Australian travel industry. “Hosting the Cruise Traveller team was important as part of our bid to familiarise the Australian travel industry on our product and we’ll be running more famils in the future as part of our solid commitment to Australian travel agents,” Ms Davey said. “I also look forward to meeting agents and industry players at the CLIA 360 Conference.”
* To learn more about Riviera Travel, CLIA member agents can register for the free, one-hour CLIA webinar Ms Davey will host for Riviera on August 30, 2017. Details are on CLIA’s online member portal.
For information on Riviera Travel, visit www.rivieratravel.com.au