Sunshine Coast launches new Jetstar campaign to entice more South Australians North
The campaign, with the tagline Come to life will run in South Australia, during two bursts from 3-16 August and 5-18 October with sales fares available from Jetstar to support the route.
The campaign will use the proven appeal of video and visuals from the recent VSC ‘Come to life’ creative with print, digital and social media placements, as well as electronic mail, PR and a competition to win a holiday to the Sunshine Coast.
Simon Latchford, CEO of Visit Sunshine Coast said the campaign is designed to generate awareness and drive bookings on the Adelaide (ADL) to Sunshine Coast (MCY) service, during traditionally quieter periods.
“We are delighted to partner with Jetstar Australia and Sunshine Coast Airport in enticing people to plan and book a Sunshine Coast holiday using the convenient direct flight service.
“One of our objectives for the campaign is to reinforce the new ‘Come to life’ brand following its launch earlier in the year and the timing is aligned with Jetstar’s very popular and affordable ‘beach sale’ fares.
“Growing the interstate market is a key priority for the Sunshine Coast and we look forward to welcoming more South Australians to the region.
“We know South Australian visitors are seeking diversity and the Sunshine Coast is more than just stunning beaches. We have wonders of nature, fresh local food, exhilarating events and immersive encounters in abundance.
“Access to the Sunshine Coast from South Australia has never been easier with the direct service taking just over two hours,” added Mr Latchford.
Sunshine Coast Airport CEO Peter Pallot said the three times weekly services had proven very popular with South Australian visitors and Sunshine Coast residents since they began in September last year.
“We love being able to welcome our South Australian visitors to the coast and these direct services have made that journey very easy. Of course, that also means that our locals are now just a short flight away from the delights that South Australia has to offer.
“As we head into the second year of operation for the direct services, we are delighted to work with our partners Visit Sunshine Coast and Jetstar, in encouraging more South Australian’s to visit our beautiful part of the world.”
Travel dates for the sale are for 10 January to 28 March 2018 and 4 to 30 May 2018.
To the year ending March 2017, 52,000 South Australians visited the Sunshine Coast.