Visit Sunshine Coast joins forces with local regions to advance tourism

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Visit Sunshine Coast joins forces with local regions to advance tourism

Key tourism regions of the Sunshine Coast are joining forces with Visit Sunshine Coast (VSC) in a new agreement to market the destination.

VSC has created a new Destination Promotion Program and will partner with sub-regional groups via a panel to increase destination awareness and visitation to the area.

Visit Sunshine Coast Chair David Ryan said in a competitive marketplace, the partnership would pay-off for the Sunshine Coast’s tourism industry.

“We are competing against destinations around the globe and it makes sense to have joint experts coming together to build a stronger and more unified Sunshine Coast brand.

“The panel will work as a conduit between the tourism community in their respective sub-regions and the VSC team, as we work towards an agreed set of priorities and marketing activities of mutual and regional benefit,” said Mr Ryan.

The appointed panel members include: Angus Richards (Hinterland), Louise Formosa (Eumundi), Megan Hartstone (Coolum), Ken Jeffreys (Caloundra), Billy Moore (Mooloolaba), Brendan Bathersby (Maroochydore) and John Orning (Kawana).

Visit Sunshine Coast CEO Simon Latchford said VSC has created significant outcomes working with regions in the past, but this new program will formalise the relationship to benefit the region’s tourism future.

“As an example, we have been working in tandem with Mooloolaba Business and Tourism to create new images and a television advertisement currently airing in the surrounding drive market. As an extension of our Come to Life campaign launched earlier in the year, this is an enticing compilation of hero Mooloolaba ‘must-dos’ that tell a powerful story and will resonate with potential visitors to the Sunshine Coast.

“With a move towards more digital promotion, we still recognise television as a powerful way to reach people and have hosted national breakfast programs – Today and Sunrise regularly in region this year; with broadcasts beamed across the country from Caloundra, Cotton Tree, Coolum, Eumundi and Palmwoods.

“This is a different way of structuring the panel that will strengthen our position in the tourism industry, and I believe will enhance our destination appeal for visitors. We will be working smarter as one unit with everyone all on the same page – inevitably to benefit the entire region,” added Mr Latchford.

Panel Members

Angus Richard, Sunshine Coast Hinterland

Louise Formosa, Eumundi


Megan Hartstone, Coolum

Ken Jeffreys, Caloundra


Billy Moore, Mooloolaba


Brendan Bathersby, Maroochydore

John Orning, Kawana

Source = Visit Sunshine Coast
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