Norfolk Island targets New Zealand for increased growth
Norfolk Island continues to be a popular short-haul holiday destination for New Zealanders and will be a major focus for increased travel from this market in a new destination campaign being launched in July.
This upcoming activity in New Zealand showcasing Norfolk Island offering a real and authentic holiday experience will also highlight the introduction of Norfolk Island Airlines’ weekly flights from Auckland and Brisbane commencing in June.
Norfolk Island Regional Council General Manager, Lotta Jackson, said the new campaign for New Zealand would include components of the ‘There’s More To Norfolk Island, 360 Degrees of Wonder’ campaign of the last two years in Australia which has resulted in a significant spike in travel to the island.
“We are thrilled to have Norfolk Island Airlines introducing Auckland flights and providing New Zealanders with the opportunity to enjoy all that our island has to offer including fabulous outdoor adventures, wonderful dining experiences featuring home grown produce and our amazing history and local culture,” Ms Jackson said.
Norfolk Island Airlines General Manager, Glen Buffett said forward bookings for the new weekly Saturday flights from 17 June were “starting to build and we are confident of growing sustainably over the next 12 months”.
“We are looking forward to working with Norfolk Island Tourism on their upcoming activity in promoting this special place which presents so many terrific experiences for everyone of all ages,” Mr Buffett said.
Norfolk Island presents beautifully-appointed hotels, cottages and self-catering villas situated in stunning surrounds and more than 25 eateries, all offering an abundance of locally sourced fresh, organic and wholesome produce.
Think fresh fish, local beef, succulent pork and fruit and vegetables picked daily, Arabica coffee, handmade chocolates, honey, artisan cheese and a local winery and the island becomes an ideal short-haul getaway for gastronomes.
There are numerous historical sites and everyone can join in annual events including Bounty Day at Kingston, Taste Norfolk Island Food Festival, Norfolk Island Country Music Festival, Norfolk Ocean Challenge (NOC) and Norfolk Island Jazz Festival.
Stunning swimming beaches and majestic coastlines contrast lush rainforests and bushland set against the backdrop of dramatic history and unique culture, while World Heritage listed Kingston and Arthurs Vale Historic Area is the oldest of 11 Australian penal colonies.
Special attractions and the many and varied activities include Fletcher’s Mutiny Cyclorama mural depicting the story of the Mutiny on the Bounty, mini golf and giant chess, golf at a seaside course, bushwalking, glass bottom boat tours, trekking on Phillip Island, snorkelling, kayaking, surfing, deep sea fishing, plus arts and crafts and produce markets, spa treatments and encounters with an amazing past at the cemetery by the sea.